ALA202 - Copywriting and Ideation

Year:

2020 unit information

Enrolment modes: Trimester 1: Burwood (Melbourne), Cloud (online)
Credit point(s): 1
EFTSL value: 0.125
Prerequisite:

ALA101 or ALA102

Corequisite:

Nil

Incompatible with:

Nil

Study commitment

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

1 x 2-hour seminar per week

Scheduled learning activities - cloud (online)

Online independent and collaborative activities including seminar overview (recordings provided) and online seminar tasks (combined 2-hour per week equivalence)

Content

This unit builds students’ ability to solve complex communication problems and develop creative copy and concepts for both traditional and new media platforms. Students will explore approaches to ideation that emphasise the social and cultural contexts in which advertising is produced and learn to prepare strategically sound copy platforms. Consumer-focused research and creative strategies will be examined to enable students to critique spoken and textual messaging and apply this insight to the development of 'big ideas' that are communicated through persuasive advertising concepts and copy.

Unit Fee Information

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