ALA101 - Advertising Principles and Practices

Year:

2020 unit information

Enrolment modes: Trimester 1: Burwood (Melbourne), Cloud (online)
Trimester 3: Cloud (online)
Credit point(s): 1
EFTSL value: 0.125
Prerequisite:

Nil

Corequisite:

Nil

Incompatible with:

Nil

Study commitment

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

1 x 1-hour class per week and 1 x 2-hour seminar per week

Scheduled learning activities - cloud (online)

online independent and collaborative learning activities including, 1 x 1-hour class per week (recordings provided), online learning tasks (2-hour per week equivalence)

Content

This unit will introduce students to the theory and practice of contemporary advertising by exploring the industry's history and rapidly changing nature in the digital era. The social, ethical and regulatory contexts of advertising are established to encourage students to become reflective future producers or consumers of advertising messages. The strategic imperatives of advertising and notions of effectiveness are examined to build students' abilities to solve communication problems that are commonly faced by private, public and non-for-profit sector clients.

Unit Fee Information

Click on the fee link below which describes you:

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