ALA304 - Creative Advertising Campaigns

Year:

2020 unit information

Enrolment modes: Trimester 2: Burwood (Melbourne), Cloud (online)
Credit point(s): 1
EFTSL value: 0.125
Prerequisite:

Two units: ALA201 and ALA203

Corequisite:

Nil

Incompatible with:

Nil

Study commitment

Students will on average spend 150 hours over the trimester undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

1 x 2-hour weekly seminar

Scheduled learning activities - cloud (online)

Online independent and collaborative activities including seminar overview (recordings provided) and online seminar tasks (combined 2-hour per week equivalence)

Note:

Availability to Mac Labs for campus students required

Content

This unit consolidates students’ knowledge of the theory and practice of advertising and aligned communication practices by placing them in a simulated agency environment. Students will work in collaborative teams to develop a comprehensive advertising program and creative executions in response to challenging real-world communication problems.

The unit presents students with an opportunity to enhance work-readiness, hone formal presentation and client liaison skills, and further build their folios of strategy development, copywriting and/or art direction work.

Unit Fee Information

Click on the fee link below which describes you:

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