ALA304 - Creative Advertising Campaigns
| Year: | 2021 unit information |
|---|---|
| Enrolment modes: | Trimester 2: Burwood (Melbourne), Cloud (online) |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Prerequisite: | Two units: ALA201 and ALA203 |
| Corequisite: | Nil |
| Incompatible with: | Nil |
| Study commitment | Students will on average spend 150 hours over the trimester undertaking the teaching, learning and assessment activities for this unit. |
| Scheduled learning activities - campus | 1 x 2-hour weekly seminar |
| Scheduled learning activities - cloud (online) | Online independent and collaborative activities including seminar overview (recordings provided) and online seminar tasks (combined 2-hour per week equivalence) |
| Note: | Availability to Mac Labs for campus students required |
Content
This unit consolidates students’ knowledge of the theory and practice of advertising and aligned communication practices by placing them in a simulated agency environment. Students will work in collaborative teams to develop a comprehensive advertising program and creative executions in response to challenging real-world communication problems.
The unit presents students with an opportunity to enhance work-readiness, hone formal presentation and client liaison skills, and further build their folios of strategy development, copywriting and/or art direction work.
Unit Fee Information
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