Strategic advertising (Bachelor of Communication)



If you have wondered how brands plan their advertising and promotion campaigns to maximise cross-platform, multichannel impact, this minor should appeal. You will learn how media decisions impact audience responses and brand perceptions, and why advertisers must develop their campaigns to align with branding and promotional strategy.

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Key information

Unit set code

MN-A318010 (minor)


Burwood (Melbourne), Online

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    To complete a Minor sequence in Strategic Advertising complete the four (4) units as specified below

  • Advertising Principles and Practices
  • Social Media Strategy
  • Integrated Brand Communication
  • Transmedia Storytelling for Brands

Note: Incompatible with the Advertising major sequence