Strategic advertising (Bachelor of Communication)

Minor

Overview

If you have wondered how brands plan their advertising and promotion campaigns to maximise cross-platform, multichannel impact, this minor should appeal. You will learn how media decisions impact audience responses and brand perceptions, and why advertisers must develop their campaigns to align with branding and promotional strategy.

Read More

Key information

Unit set code

MN-A318010 (minor)

Campuses

Burwood (Melbourne), Online

Explore units

Units

Note: Incompatible with the Advertising major sequence