Overview
If you have wondered how brands plan their advertising and promotion campaigns to maximise cross-platform, multichannel impact, this minor should appeal. You will learn how media decisions impact audience responses and brand perceptions, and why advertisers must develop their campaigns to align with branding and promotional strategy.
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Units
- Advertising Principles and Practices ALA101
- Social Media Strategy ALM216
- Integrated Brand Communication ALA203
- Transmedia Storytelling for Brands ALA302
To complete a Minor sequence in Strategic Advertising complete the four (4) units as specified below
Note: Incompatible with the Advertising major sequence