Strategic advertising

MINOR

Overview

If you have wondered how brands plan their advertising and promotion campaigns to maximise cross-platform, multichannel impact, this minor should appeal. You will learn how media decisions impact audience responses and brand perceptions, and why advertisers must develop their campaigns to align with branding and promotional strategy.

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UnitSetCode

MN-A318010 (minor)

Campuses

Burwood (Melbourne), Cloud (online)

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Units

Note: Incompatible with the Advertising major sequence