ALM216 - Social Media Strategy

Year:

2023 unit information

Enrolment modes:

Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), Online

Credit point(s): 1
EFTSL value: 0.125
Prerequisite:

Nil

Corequisite:

Nil

Incompatible with:

Nil

Study commitment

Students will on average spend 150 hours over the trimester undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

1 x 2-hour seminar per week and extensive online activities via social media equivalent to 1 x 1-hour class per week

Scheduled learning activities - cloud (online)

1 x 2-hour seminar per week and extensive online activities via social media equivalent to 1 x 1-hour class per week

Content

Discover how to evaluate, plan, and use social media strategically to engage and inform target audiences. Using a hands-on approach, you will learn how to map a client’s existing online presence, assess and reach stakeholders, and harness digital tools for content scheduling, community management, reporting and more. In learning how to manage social media efficiently, effectively, legally and ethically, you will expand your practical skill set, enhance your portfolio and build a dynamic professional-personal brand.

Unit Fee Information

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