ACC100 - Gutenberg to Zuckerberg: Communication in Everyday Life


2023 unit information

Enrolment modes:

Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Cloud (online), CBD*

Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), Cloud (online), CBD*

Trimester 3: Burwood (Melbourne), Cloud (online)

Credit point(s): 1
EFTSL value: 0.125




Incompatible with:


Study commitment

Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

1 x 2-hour seminar per week

Scheduled learning activities - cloud (online)

Online independent and collaborative learning activities x 2-hours per week.
This will include a range of activities including recordings, and synchronous and asynchronous participation in online classroom activities


*CBD refers to the National Indigenous Knowledges, Education, Research and Innovation (NIKERI) Institute; Community Based Delivery


This unit explores the power of media in shaping public interest, and the opportunities and challenges created in the network society. Students will learn key communication theories, concepts and analytical methods that will assist them through their degrees. The unit also incorporates an introduction to work integrated learning whereby students are encouraged to consider traditional and non-traditional communication and media roles, and reflect upon the skills and strategies needed for future careers.

Unit Fee Information

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