ACC100 - Gutenberg to Zuckerberg: Communication in Everyday Life


2023 unit information

Enrolment modes:

Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Online, CBD*

Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), Online, CBD*

Trimester 3: Burwood (Melbourne), Online

Credit point(s): 1
EFTSL value: 0.125




Incompatible with:


Study commitment

Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

1 x 2-hour seminar per week

Scheduled learning activities - cloud (online)

Online independent and collaborative learning activities x 2-hours per week.
This will include a range of activities including recordings, and synchronous and asynchronous participation in online classroom activities


*CBD refers to the National Indigenous Knowledges, Education, Research and Innovation (NIKERI) Institute; Community Based Delivery


Discover the complex, competing and intersecting linkages between the different communications disciplines. Gutenberg to Zuckerberg: Communication in Everyday Life explores the power of media in shaping publics and public interests, and the opportunities and challenges created in the network society. You will explore the rise of mass society and consumption, the convergence of media, the ongoing fragmentation of audiences and the changing political economy of the communications industries. Along the way, you will investigate and the analyse core concepts, themes, theories and methods that will enable you to navigate the communication disciplines.

Unit Fee Information

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