Public relations (Bachelor of Communication)

Major

Overview

See yourself as a strategic thinker and adaptive communication expert?

Then Deakin's Bachelor of Communications, majoring in Public Relations, is for you.
In this major, you will learn how to protect brands and their reputations - engaging in key areas such as event management and campaigns, social media, media relations, strategic planning, communication and crisis management.

You will connect with industry professionals Work with actual clients on real-life problems. Graduate with a divers and rich portfolio of PR work.

And because Deakin fosters strong relationships throughout the sector, you will have access to exciting internships and international study options.

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Key information

Unit set code

MJ-A318004 (major)

Students undertaking the Public Relations major sequence (MJ-A318004) cannot undertake the Public Relations minor sequence (MN-A318004) or Public Relations Strategy minor sequence (MN-A318011)

Campuses

Burwood (Melbourne), Waurn Ponds (Geelong), Online

Career outcomes

Your future career could take you to private or public sectors, the newsroom, a top agency or digital start-up, or even as an entrepreneurial self-starter. Our graduates go on to excel in roles like:

  • Public relations manager
  • Brand and social media manager
  • Account executive
  • Advertising copywriter
  • Digital content coordinator
  • Event management officer
  • Government relations officer
  • Marketing and communications coordinator
  • Media relations advisor.

Explore units

Units

To complete a Major sequence in Public Relations complete the eight (8) units as specified below

  • Introduction to Public Relations
  • Strategic Communication and Writing
  • Media Relations Strategy
  • Issues, Crisis, and Risk Communication
  • Lobbying and Advocacy
  • Social Media Strategy
  • Public Relations Campaigns
  • Ethics, Persuasion and Society