ALR376 - Ethics, Persuasion and Society


2024 unit information

Enrolment modes:

Trimester 1: Burwood (Melbourne), Online
Trimester 3: Online

From 2025
Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Online
Trimester 3: Online

Credit point(s): 1
Previously coded as: ALR276
EFTSL value: 0.125
Cohort rule: Nil

Students must pass any two level 2 units

Corequisite: Nil
Scheduled learning activities - campus

1 x 2-hour seminar per week

Scheduled learning activities - online

Learning experiences are via the unit site


This unit explores persuasive language practices in public relations within the context of communication industries to analyse the consequences and impacts for people and society. The unit uses case studies to focus on corporate bad behaviour, digital disinformation, as well as advocacy campaigns for social change. In an applied approach, students also research media texts to analyse how persuasion works to change opinion in contemporary neoliberal settings, like public debates. Students will explore ethical frameworks of key thinkers in sociological and communicative fields and how they can be used to develop resilient communities and public understanding of important issues, such as climate change.

Unit Fee Information

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