ALR376 - Ethics, Persuasion and Society
| Year: | 2024 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| Previously coded as: | ALR276 |
| EFTSL value: | 0.125 |
| Cohort rule: | Nil |
| Prerequisite: | Students must pass any two level 2 units |
| Corequisite: | Nil |
| Scheduled learning activities - campus | 1 x 2-hour seminar per week |
| Scheduled learning activities - online | Learning experiences are via the unit site |
Content
This unit explores persuasive language practices in public relations within the context of communication industries to analyse the consequences and impacts for people and society. The unit uses case studies to focus on corporate bad behaviour, digital disinformation, as well as advocacy campaigns for social change. In an applied approach, students also research media texts to analyse how persuasion works to change opinion in contemporary neoliberal settings, like public debates. Students will explore ethical frameworks of key thinkers in sociological and communicative fields and how they can be used to develop resilient communities and public understanding of important issues, such as climate change.
Unit Fee Information
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