ALR210 - Media Relations Strategy


2023 unit information

Enrolment modes: Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Cloud (online)
Trimester 3: Burwood (Melbourne), Cloud (online)
Credit point(s): 1
EFTSL value: 0.125
Cohort rule:






Incompatible with:

ALR206 and ALR207

Study commitment

Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

Trimester 1: 1 x 2-hour seminar per week

Scheduled learning activities - cloud (online)

Trimester 1: Online independent and collaborative learning activities including weekly engagement with materials

In-person attendance requirements

Trimester 3: Intensive over 3.5-days at the Burwood campus


The unit examines the theoretical and practical foundations of media from the perspective of the communication professions. The unit will examine the use of media in a range of organisational contexts including liaison with news outlets and the use of social media. Unit content incorporates the latest theories and trends in media consumption and creation and will ensure students are able to effectively manage future developments.

Unit Fee Information

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