ALR213 - Issues, Crisis, and Risk Communication

Year:

2023 unit information

Enrolment modes:

Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), Online

Credit point(s): 1
EFTSL value: 0.125
Prerequisite:

Nil

Corequisite:

Nil

Incompatible with:

Nil

Study commitment

Students will on average spend 150 hours over the trimester undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

1 x 2-hour weekly seminar

Scheduled learning activities - cloud (online)

Online independent and collaborative learning activities x 2-hours per week. This will involve a range of activities including seminar recordings and synchronous and asynchronous participation in online classroom activities.

Content

Organisations seek stability but are challenged daily by issues and risk. An unmanaged issue, or risk ignored, may morph into a full-blown crisis damaging more than the organisation’s reputation. History is littered with organisational failure to plan for and manage crises. When such failures occur, there is a risk of significant and lasting damage to stakeholders and communities. In a time of rapid change, organisations are also under increasing pressure from global and environmental issues which demand strategic and systematic responses to the management of issues, crises, and risk. Using a case study approach this unit will critically examine these important areas of public relations practice and help you develop the knowledge and applied skills needed to recognise problems and be able to make recommendations about how to protect an organisation and its stakeholders.

Unit Fee Information

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