ALR214 - Lobbying, Advocacy and Public Opinion


2023 unit information

Enrolment modes: Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Cloud (online)
Credit point(s): 1
EFTSL value: 0.125

Any two ALR, AIE, AIP or AIR coded units



Incompatible with:


Study commitment

Students will on average spend 150 hours over the trimester undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

1 x 1-hour class per week (via CloudDeakin); 1 x 2-hour seminar per week

Scheduled learning activities - cloud (online)

1 x 1-hour class per week (recording via CloudDeakin)

Online collaborative learning activities x 2-hours per week (equivalent)


The public interest, which is sometimes quoted in professional codes of public relations practice and conduct, is a cliché and a myth; in fact, the civil society in which we live is an amalgam of competing interests. It is within this contested arena that public affairs practitioners operate to advocate for particular institutional views and resource allocations in the battle for favourable policy outcomes. So, this unit examines the ways in which public relations and communication professionals working within third sector, business sector, and government sector organisations seek to communicate via lobbying and campaigning in order influence public opinion and government policy.

Unit Fee Information

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