ALR301 - Public Relations Campaigns
| Year: | 2024 unit information |
|---|---|
| Enrolment modes: | Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), Online, Community Based Delivery (CBD)* |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Prerequisite: | 2 units - one of ALR103 or ALR104 and one of ALR207 or ALR210 |
| Corequisite: | Nil |
| Incompatible with: | ALR300 |
| Study commitment | Students will on average spend 150 hours over the trimester undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
| Scheduled learning activities - campus | 1 x 1-hour online lecture per week (asynchronous provided as a recording on the unit site) and 1 x 2-hour seminar per week |
| Scheduled learning activities - online | Online independent and collaborative learning activities including: 1 x 1-hour lecture per week (asynchronous provided as a recording on the unit site), online learning tasks (2-hour per week equivalence) |
| Note: | *Community Based Delivery (CBD) is for National Indigenous Knowledges, Education, Research and Innovation NIKERI Institute students only. |
Content
The unit provides students with the opportunity to design a public relations campaign from start to finish. The unit requires major fieldwork on a campaign of the student's choice designed to apply and extend knowledge of public relations practice. Topics as background for the campaign proposal include theory and models; research; planning; public opinion; presentations and evaluation. Campaigns can be proposed based on the particular interest area of the student.
Unit Fee Information
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