ALR301 - Public Relations Campaigns

Year:

2023 unit information

Enrolment modes:

Unit available for enrolment from 2024

Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), Online, CBD*

Credit point(s): 1
EFTSL value: 0.125
Prerequisite:

2 units - one of ALR103 or ALR104 and one of ALR207 or ALR210

Corequisite:

Nil

Incompatible with:

ALR300

Study commitment

Students will on average spend 150 hours over the trimester undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

1 x 1-hour online class per week (asynchronous provided as a recording on CloudDeakin) and 1 x 2-hour seminar per week

Scheduled learning activities - cloud (online)

Online independent and collaborative learning activities including: 1 x 1-hour class per week (asynchronous provided as a recording on CloudDeakin), online learning tasks (2-hour per week equivalence)

Note:

*CBD refers to the National Indigenous Knowledges, Education, Research and Innovation (NIKERI) Institute; Community Based Delivery

Content

The unit provides students with the opportunity to design a public relations campaign from start to finish. The unit requires major fieldwork on a campaign of the student's choice designed to apply and extend knowledge of public relations practice. Topics as background for the campaign proposal include theory and models; research; planning; public opinion; presentations and evaluation. Campaigns can be proposed based on the particular interest area of the student.

Unit Fee Information

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