ALR103 - Introduction to Public Relations


2023 unit information

Enrolment modes:

Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Online, CBD*

Trimester 3: Burwood (Melbourne), Online

Credit point(s): 1
EFTSL value: 0.125
Cohort rule:






Incompatible with:

ALC103, ALR203, ALR403, ALRM103

Study commitment

Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

Trimester 1: 1 x 2-hour seminar per week

Trimester 3: 5 x 4.4-hour intensive workshops (weeks 1, 3, 6, 8 and 10)

Scheduled learning activities - cloud (online)

Online independent and collaborative learning activities including 2-hours of online engagement per week equivalent (including recorded classes, online activities and discussions)


*CBD refers to the National Indigenous Knowledges, Education, Research and Innovation (NIKERI) Institute; Community Based Delivery


Beginning with an exploration of what public relations is (and what it is not), you’ll discover why it’s a communication field with many opportunities. The unit focuses on how businesses, non-profits and governments use public relations to solve communication problems, find opportunities, and forge successful relationships with internal and external stakeholders, target publics and audiences. You will also learn how to research and plan a simple public relations campaign. Whether you are interested in learning more about public relations or need a foundation for further study in the field of public relations, this unit provides a solid introduction.

Unit Fee Information

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