ALR103 - Introduction to Public Relations


2021 unit information

Enrolment modes:

Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Cloud (online), CBD*
Trimester 3: Burwood (Melbourne), Cloud (online)

Credit point(s): 1
EFTSL value: 0.125
Cohort rule:






Incompatible with:

ALC103, ALR203, ALR403, ALRM103

Study commitment

Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

Trimester 1: 1 x 2-hour seminar per week

Trimester 3: 5 x 4.4-hour intensive workshops (weeks 1, 3, 6, 8 and 10)

Scheduled learning activities - cloud (online)

Online independent and collaborative learning activities including 2-hours of online engagement per week equivalent (including recorded classes, online activities and discussions)


*CBD refers to the National Indigenous Knowledges, Education, Research and Innovation (NIKERI) Institute; Community Based Delivery


This unit is an introduction to public relations theory and practice. Students will learn how to apply public relations and communication theories to real world scenarios and produce content relevant to different public relations roles and functions. Topics include media relations, employee relations, community relations, ethics, research and planning. This unit provides a foundation for further study in the field of public relations.

Unit Fee Information

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