ALR103 - Introduction to Public Relations
2023 unit information
Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Online, CBD*
Trimester 3: Burwood (Melbourne), Online
ALC103, ALR203, ALR403, ALRM103
Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
|Scheduled learning activities - campus||
Trimester 1: 1 x 2-hour seminar per week
Trimester 3: 5 x 4.4-hour intensive workshops (weeks 1, 3, 6, 8 and 10)
|Scheduled learning activities - cloud (online)||
Online independent and collaborative learning activities including 2-hours of online engagement per week equivalent (including recorded classes, online activities and discussions)
*CBD refers to the National Indigenous Knowledges, Education, Research and Innovation (NIKERI) Institute; Community Based Delivery
Beginning with an exploration of what public relations is (and what it is not), you’ll discover why it’s a communication field with many opportunities. The unit focuses on how businesses, non-profits and governments use public relations to solve communication problems, find opportunities, and forge successful relationships with internal and external stakeholders, target publics and audiences. You will also learn how to research and plan a simple public relations campaign. Whether you are interested in learning more about public relations or need a foundation for further study in the field of public relations, this unit provides a solid introduction.
Unit Fee Information
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