ALR104 - Strategic Communication and Writing

Year:

2020 unit information

Enrolment modes: Trimester 2: Burwood (Melbourne), Waterfront (Geelong), Waurn Ponds (Geelong), Cloud (online)
Credit point(s): 1
EFTSL value: 0.125
Prerequisite:

Nil

Corequisite:

Nil

Incompatible with:

Nil

Study commitment

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

Burwood and Waurn Ponds Campus: 1 x 1-hour class per week, 1 x 2-hour seminar per week

Waterfront Campus: 1 x 2-hour seminar per week

Scheduled learning activities - cloud (online)

Online independent and collaborative learning activities including, 1 x 1-hour recorded class per week, 2-hour online seminar per week

Content

This unit develops foundation skills and knowledge required for understanding public relations as a strategic and communications function within organisations. Students will learn how to conduct effective research to solve public relations problems and develop written tactics for traditional and new media channels that encourage mutual understanding between organisations and their publics. Concepts and applied learning in this unit will be relevant to all students interested in the way businesses, public sector bodies and NGOs communicate within complex and changing social contexts and an increasingly networked and digital society. 

Unit Fee Information

Click on the fee link below which describes you:

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