Investigate consumer behaviour and develop the marketing strategies and campaigns to make products and brands successful. Our marketing degrees integrate advertising, digital media, retailing, marketing technology, data analytics and more.

Explore your study options

Immerse yourself in the full scope of contemporary marketing, from strategy, consumer behaviour and psychology through to marketing technology and digital media. Graduate with a professionally recognised qualification ready for a cutting-edge marketing career.


Undergraduate (your first degree)

An undergraduate degree is generally completed between two to four years, depending on the pattern of study and any recognition of prior learning you may have. Associate degrees, bachelor and bachelor with honours are all undergraduate degrees.


Postgraduate (further study)

A postgraduate qualification can be undertaken by students who have already completed an undergraduate degree or possess significant, demonstrable work experience. Postgraduate courses include graduate certificates, graduate diplomas, masters and PhDs, as well as specialist programs for industry professionals.


Higher Degrees by Research (supervised research)

Research degrees are research based master’s or PhD programs that focus on a single area of expertise. They provide students the opportunity to carry out highly specialised research under expert supervision.

Choose a marketing degree that will make you work ready

Our marketing degrees are designed to equip you with the skills and real-world experience required to succeed in your career.

Leverage our industry connections

Our industry relationships range from research projects to marketing-focused work-integrated learning opportunities with many different organisations. That means your marketing degree will perfectly balance academic foundations and industry realities.

Double your expertise, boost your job opportunities

Combine your curiosity in marketing, consumer behaviour and psychology in our Bachelor of Marketing (Psychology). As Australia's only three-year jointly accredited marketing and psychology degree, it'll open the door to a wider range of career opportunities and give you a competitive edge.

Professional recognition

Deakin offers marketing courses recognised by Australia’s leading professional bodies in marketing and psychology:

  • Australian Marketing Institute (AMI)
  • Australia Psychological Accreditation Council (APAC).

Top professional roles in marketing

Roles for sales, marketing and public relations professionals are projected to increase by 20.6% or 33,332 new jobs by 2033 according to Australian Government employment projections.* Get ahead with Deakin – we’ll help you build your network within the community and industry.

  • 29,700 new jobs for advertising, public relations and sales managers.
  • 18,247 new jobs for advertising and marketing professionals.
  • 5,564 new jobs public relations professionals.

Graduate with an employment advantage

Deakin Business School holds both AACSB and EQUIS accreditations. This means we're globally recognised and internationally benchmarked. As one of the top 3 business schools in Victoria, a Deakin marketing degree will distinguish you from your peers.

I major in marketing in my commerce degree. I have also worked in social media and content marketing. I have found that so much of the content I have learnt in my degree is directly relatable to what I am doing where I work.

Jess Toomey

Bachelor of Commerce/Bachelor of Laws

World-class teaching experiences

Deakin’s industry-shaped courses and practical, real-world approach to learning will prepare you to be adaptable across the jobs of the future.

Learn in the real world

Get your career off to the best start through work-integrated learning – you’ll develop professional networks and gain hands-on skills and expertise while earning credit towards your degree.

Join the digital revolution

No marketing degree is complete without data analytics and marketing technology, fields that are transforming industry practice and creating new career paths. Our strengths in these areas will give you a great foundation in your Deakin degree.

Create a sustainable future

Sustainable business is embedded in our courses, with dedicated units and practices from global frameworks like the UN Sustainable Development Goals and Principles of Responsible Management Education. You’ll graduate with a powerful toolkit to drive sustainable business for a better future.

Develop a global perspective

Connect with the world through international study tours, short-term partner programs and international internships. Join a brand management study tour to Florence or take a short-term program at a business school in Europe, the UK, North or South America.

Want to explore more?

If you're dreaming of an exciting and rewarding career in marketing, we'll help you get there.

Marketing roles: how your degree prepares you for a diverse career

Interested in studying marketing at Deakin? Find out where a career in marketing can take you.

Read more

Combine marketing and psychology to give your career an edge

Understanding psychology is fundamental to success in marketing. That’s why Deakin’s Bachelor of Marketing (Psychology) combines the study of both areas.

Read more


*Jobs and Skills Australia, National Employment Projections 2023 to 2033.
Deakin references data from a range of government, higher education and reputable media sources. For more information, visit our list of sources.

Contact us

Got a question about our marketing courses? Our course advisers are available to speak to you about your study options and how we can help you further your career.

Domestic students
1800 693 888
Enquire online

International students
+61 3 9034 6205
Enquire online