Marketing at Deakin University is responsible for driving the development and implementation of brand and promotional strategies with the aim to position Deakin effectively within the marketplace and to attract and convert prospective students. The Marketing team provide informed data to support and influence the development of product and pricing strategies, providing an in-depth understanding of the sector, competitors and the customer.
The Division drives and manages marketing channels including digital channels (eMarketing, social media), events, advertising, merchandise, and others to deliver on marketing activities. Marketing leads and manages the visual presence design, structure and messaging of all marketing channels.
With a strong focus on the customer and digital first thinking, the Marketing Division works collaboratively with key marketing and other University stakeholders to deliver integrated marketing campaigns.
Marketing is made up of four key areas, digital and communication services, brand, student recruitment and market research.