Marketing Division

With a strong focus on customer and digital-first thinking, we work collaboratively with stakeholders across the University to deliver integrated marketing campaigns that position Deakin at the head of the pack.

Our focus

Our aim is to position Deakin effectively and positively within the marketplace, while attracting and converting prospective students.

Our responsibilities

The Marketing Division manages several key tasks, including:

  • driving and managing both traditional and digital marketing channels
  • organising events
  • creating advertising campaigns and strategies
  • producing merchandise
  • designing visual design
  • managing the structure and messaging of all marketing channels.

Our units

Digital Marketing Unit

The Digital Marketing Unit is responsible for:

  • producing a range of materials to effectively market Deakin, its products and brand
  • content creation for various mediums, with a focus on digital channels
  • managing the university’s central social media channels
  • developing and refining Deakin’s website
  • digital media buy and placement, including gathering analytics.

Web Channel Unit

The Web Channel Unit is responsible for the management and ongoing improvement of Deakin’s website, including updating content and ensuring consistency across the site.

Brand Unit

The Brand Unit manages Deakin’s visual identity, including the development and implementation of various brand and promotional strategies. This team also looks after advertisements in print and electronic media, as well as merchandise and graphic design needs.

For advertising queries, please email

Market Insights Unit

The Market Insights Unit undertakes frequent, comprehensive market research to ensure Deakin maintains its reputation as Australia's leading provider of innovative, high-calibre education. 

We provide informed data to support and influence the development of product and pricing strategies, providing an in-depth understanding of the sector, competitors and the customer.

Student Recruitment Unit

The Student Recruitment Unit is responsible for visiting schools, conducting campus tours and running events with the primary goal of recruiting students to Deakin. 

To order course guides and brochures, please complete a publications order form.

Contact us

Executive Director
Matt Edge
Email Matt Edge

Student Recruitment (Head)
Alex Sims
Email Alex Sims

Digital Marketing Unit (Head)
Matt Edge
Email Matt Edge

Web Channel Unit (Head)
Cinthya Goliopoulos
Email Cinthya Goliopoulos

Brand Unit (Head)
Jess McCartney
Email Jess McCartney

Market Insights Unit (Head)
Denise Maguire
Email Denise Maguire