Marketing Division

With a strong focus on customer and digital-first thinking, we work collaboratively with stakeholders across the University to deliver integrated marketing campaigns that position Deakin at the head of the pack.

Our focus

Our aim is to position Deakin effectively and positively within the marketplace, while attracting and converting prospective students.

Our responsibilities

The Marketing team manages several key tasks, including:

  • driving and managing both traditional and digital marketing channels
  • producing a range of materials to effectively market Deakin, its products and brand
  • market research and market insight programs
  • creating advertising campaigns and strategies
  • managing the University’s central website and social media channels
  • organising events and producing merchandise.

Our teams

Brand and Content

Brand and Content manages Deakin’s visual identity, including the development and implementation of various brand and promotional strategies.

The team also looks after advertisements in print and electronic media, as well as merchandise and graphic design needs.

For advertising queries, please email advertising@deakin.edu.au.

Market Insights

Market Insights undertakes frequent, comprehensive market research to ensure Deakin maintains its reputation as Australia's leading provider of innovative, high-calibre education.

The team provides informed data to support and influence the development of product and pricing strategies, providing an in-depth understanding of the sector, competitors and the customer.

Performance and Growth

The Performance and Growth team is responsible for developing and managing data and insight-led marketing programs specifically for sustainable student growth.

Product Marketing

Product Marketing is responsible for the management and ongoing improvement of Deakin’s website, including updating content and ensuring consistency across the site.

Prospective Students Enquiry Centre

The Prospective Students Enquiry Centre (PSEC) is responsible for managing prospective student enquiries, aiming toward achieving student recruitment targets. PSEC works in a flexible and responsive manner to deliver timely and accurate customer-focused advice to future students and general public.

PSEC handles enquires via four channels: inbound phone calls, inbound emails and online enquiry forms, live chat and outbound phone calls. Outbound conversion campaigns are also conducted each trimester.

Student Recruitment

Student Recruitment is responsible for visiting schools, conducting campus tours and running events with the primary goal of recruiting students to Deakin.

To order course guides and brochures, please complete a publications order form.

Contact us

Executive Director
Matt Edge

Brand and Content (Head)
Jess McCartney
Email Jess McCartney

Market Insights (Head)
Denise Maguire
Email Denise Maguire

Performance and Growth (Head)
Gemma Anderson
Email Gemma Anderson

Product Marketing (Head)
Cinthya Goliopoulos
Email Cinthya Goliopoulos

Prospective Students Enquiry Centre (General Manager)
Gagan Singh
Email Gagan Singh

Student Recruitment (Head)
Roula Karakostas
Email Roula Karakostas