Our aim is to position Deakin effectively and positively within the marketplace, while attracting and converting prospective students.
The Marketing Division manages several key tasks, including:
- driving and managing both traditional and digital marketing channels
- producing a range of materials to effectively market Deakin, its products and brand
- organising events
- creating advertising campaigns and strategies
- managing the University’s central website and social media channels
- producing merchandise
- managing the structure and messaging of all marketing channels.
Brand and Content Unit
The Brand and Content Unit manages Deakin’s visual identity, including the development and implementation of various brand and promotional strategies. This team also looks after advertisements in print and electronic media, as well as merchandise and graphic design needs.
For advertising queries, please email firstname.lastname@example.org.
Market Insights Unit
The Market Insights Unit undertakes frequent, comprehensive market research to ensure Deakin maintains its reputation as Australia's leading provider of innovative, high-calibre education.
We provide informed data to support and influence the development of product and pricing strategies, providing an in-depth understanding of the sector, competitors and the customer.
Product Marketing Unit
The Product Marketing Unit is responsible for the management and ongoing improvement of Deakin’s website, including updating content and ensuring consistency across the site.
Student Recruitment Unit
The Student Recruitment Unit is responsible for visiting schools, conducting campus tours and running events with the primary goal of recruiting students to Deakin.
To order course guides and brochures, please complete a publications order form.
Email Matt Edge
Prospective Students Enquiry Centre (General Manager)
Email Gagan Singh
Brand and Content (Head)
Email Jess McCartney
Market Insights (Head)
Email Denise Maguire
Performance and Growth (Head)
Email Gemma Anderson