Bowater Social Entrepreneurship Challenge

Are your passionate about social issues like world poverty, human suffering or conservation?

The 2014 Bowater Social Entrepreneurship Challenge (BSEC) is a student project that focuses on educating, contributing towards social issues and providing students with the opportunity to interact with entrepreneurship practitioners and academics, working in the social issues area.

If you are passionate about social issues like world poverty, human suffering or conservation then you may be interested in getting involved with Deakin University's BSEC.

More Information

The Challenge comprises 3 phases:

  1. Attend a social engagement workshop on 12 April 2014 at Deakin's Melbourne Burwood campus. Students will learn fundamental Entrepreneurship concepts and practices in preparation for the challenge.
  2. Enjoy the unique opportunity to meet with entrepreneurs from around the world and hear about their experiences with current social challenges faced by businesses today.
  3. Develop and submit a case study based on an existing social venture or a business plan for setting up a total new social venture.

The Challenge is sponsored by the Bowater Trust.

Your browser has failed to load this video. Please click here to view it in DeakinAir.


Best submissions will be awarded with prizes and certificates.

  • First prize - $2000
  • Second prize - $1000
  • Third prize - $500
  • Two merit prizes - $100 each

Results will be announced in November 2014


Hans H Wahl

Hans H Wahl is a Director of INSEAD's Social Entrepreneurship Programme based in Paris. He has more than 35 years of experience in education, management, and economic and political development in over 40 countries. The Social Entrepreneurship Programme at INSEAD is one of the most highly respected programmes in the field, housed at one of world's leading business schools. Specifically his work focuses on educational design, programme development, and social impact assessment. He is also a founding director of the Governance and Justice Group, a multi-disciplinary group that carries out research and advises on issues of access to justice.

Dr Walter Wymer

Dr Walter Wymer is a Professor in the University of Lethbridge. His primary research includes nonprofit marketing, social marketing, brand strength/loyalty, and scale development.Secondary areas include the history of marketing thought, macromarketing, and corporate social responsibility. His scholarly work includes nine books, and numerous journal articles and conference presentations. He is an Associate Editor for the European Journal of Marketing. Previously, he has served as Editor of the Journal of Nonprofit & Public Sector Marketing (2000-10), North American Editor for the International Journal of Nonprofit & Voluntary Sector Marketing (2001-9), and President of the Atlantic Marketing Association (2005).

Dr Jay Weerawardena

Dr Jay Weerawardena is Associate Professor in the University of Queensland.  His research includes dynamic capabilities and organisational innovation-based competitive strategy. Over the last decade he has been active in social entrepreneurship, social innovation and non-profit competitive strategy field. Based on extensive Australian case evidence, he has published a trilogy of papers (co-authored with Professor Gillian Sullivan Mort) addressing the key strategic issues in social value creation research: (a) conceptualizing the social entrepreneurship construct, (b) organizational sustainability, and (c) social innovation and competitive strategy. Jay has published in international journals including Journal of World Business, International Marketing Review, Journal of Business Research.


"An Important part of being an entrepreneur is a gut instinct that allows you to believe in
your heart that something will work even though everyone else says it won't" (H Wayne
Huizenga, Founder of the Block Buster video)

"Social Enterprise is when----- your head and heart work together' (Melody Hossaini)

  • DUE DATE: 15th September, 2014
  • PAGE LIMIT: Maximum 15 page (appendix excluded)
  • Preferred Fonts: Times New Roman, 12 points, and 1.5 spacing (Single sided)
  • You need to submit your plans in both PDF and Word version via e-mail to:
  • GROUP: Two Members (max).


The following structure serves as a guide only. If you want to add something creative or any
sub-sections which you think are useful and relevant to your plan, you are allowed to do so.

Section I: Executive Summary

Section II: Business Description

  • Industry background, potentials of the business, key features of the business and its
  • The 'Core Idea' that defines and justifies your social venture/enterprise creation 
  • What social objectives will the business achieve?

Section III: Marketing Plan

  • Who are your key target audience?
  • How you will position your business in the minds of your target audience
  • Analysis of your competitors 
  • How you will establish a brand for your business so that your target audience will
    support your social initiative
  • Estimated market share/desired number of supporter gained from your target market

Section V: Operations

  • Location, proximity to supplies, access to transportation and how you will deliver
    your services or products

Section VII: Financial and Social Impact Aspects

  • A. Financial forecast, budget plan, cash flow, break even analysis
  • B. Social Impact that your business venture will have.

Section VIII: Critical Risks

  • A. Potential problems, obstacles and risks, environmental risk, alternative course of
  • B. Management succession and investor exit strategies

Section XI: Milestone Schedule 

  • Provide a timetable for the various activities
  • Demonstrate that realistic timeframes have been planned and that the interrelationship
    of events within these time boundaries

Section XII: Appendices and Bibliography 

  • Use the Harvard/Author date method of referencing NOT footnotes or endnotes.

Additional Information

  •  Use tables and diagrams where appropriate. All tables and diagrams must be numbered,
    labeled and briefly explained in the text of your briefing paper e.g. "Table 2 shows the GDP
    growth of the main economies …."
  • Use a 12 pt font. The report should be 1.5 line spaced with an extra line space between
    each paragraph. Please use page numbers

Some of the References that you can look at: 

Frederick, H., O'Connor, A., and Kuratko, D.F. (2013), Entrepreneurship: Theory, Process,
Practice, Edition 3, Cengage Learnin

Bolton, B, Thompson, J 2004, Entrepreneurs: Talent, Temperament, Technique, 2nd
Edition. Oxford: Butterworth Heinemann ISBN 0750661283.

Bornstein, D and Davis, S 2010, Social entrepreneurship: what everyone needs to know,
New York: Oxford University Press.!social-enterprise/c186x!15-great-start-up-tips/c1eeu!crowd-funding/c20ne (this link talks about setting up business in Victoria) (rules and policy for setting up business in
various categories)

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