ALC301 - Contemporary Media Industries

Year: 2018 unit information
Enrolment modes: Trimester 2: Burwood (Melbourne), Cloud (online)
Credit point(s): 1
EFTSL value: 0.125
Unit chair:

David Marshall





Incompatible with:


Contact hours:

Campus: 1 x 2 hour Seminar per week

Cloud (online): Learning experiences are via CloudDeakin


This unit enables students to explore the public and commercial landscape of diverse media industries. Engaging with issues of ownership, control, business practices, funding models, media production approaches, regulation and censorship, students examine how media organisations and entrepreneurs operate in local, national and global contexts. In doing so, students engage with real-world case studies and design and implement a multi-faceted project to develop crucial knowledge and practical skills for work in Australian and international media industries.


Project proposal, specifications and benchmarking, 2000 words, 50%

Digital media strategy and project final report, equivalent to 2000 words, 50%

Unit Fee Information

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