Marketing (Bachelor of Commerce)



Marketing is about relationships with customers and involves developing, maintaining and enhancing those relationships. Modern marketing is about adding value to the customer experience and building a mutually beneficial relationship between buyers and sellers.

You will gain knowledge of marketing in digital domestic and international markets.

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Key information


Burwood (Melbourne), Waterfront (Geelong)*, Online

Unit set code


Professional recognition

Graduates who complete the marketing major are eligible for a one year credit reduction, off the five years, needed to become a Certified Practicing Marketer by the Australian Marketing Institute (AMI).

Career outcomes

Career options include working in advertising, brand/product management, customer relations management, event management, marketing research, public relations, retailing, web design, sales management, e-commerce marketing specialist, advertising director, art director, creative director, public relations director, media relations director, Search Engine Optimisation (SEO) manager, social media marketing manager, internet marketing coordinator, director of digital marketing, territory manager, marketing director, senior sales representative, promotions director, relationship manager, account executive, media director, product marketing manager, creative assistant, marketing data analyst marketing communications director, inside sales representative, marketing analyst, brand manager, online product manager, account coordinator, marketing specialist, market research analyst, digital brand manager, promotions coordinator, e-mail marketer, marketing consultant, project manager and media planner.

Explore units


  • Consumer Behaviour MMK266
  • Services Marketing MMK251
  • MMT280/MMK280Brand Management +
  • Integrated Marketing Communications in the Digital Age MMK295 ^
  • Business Ethics MMM343
  • Marketing Insights MMK365 <
  • Business Marketing MMK368
  • Strategic Marketing MMK325 (Capstone)
  • *Please note: Waterfront (Geelong) students will be required to undertake one or more units in Online mode.

    < This unit was previously coded MMK265

    ^ This unit was previously coded MMK393

    + MMT code denotes Study Tour version of the unit