MMK365 - Marketing Insights
| Year: | 2027 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Online Trimester 2: Waterfront (Geelong), Online |
| Credit point(s): | 1 |
| Previously coded as: | MMK265 |
| EFTSL value: | 0.125 |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | MMK265 |
| Study commitment: | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
| Scheduled learning activities - campus: | 1 x 1 hour on-campus lecture and 1 x 2 hour on-campus seminar each week |
| Scheduled learning activities - online: | 1 x 1 hour online lecture (recordings provided) and 1 x 2 hour online seminar (recordings provided) each week |
Content
Marketers operate in an increasingly data-rich environment where the ability to extract meaningful insights is essential. This unit develops students’ capability to interpret, synthesise, and communicate insights from a wide range of information sources to support marketing decision-making.
The unit focuses on the use and interpretation of primary and secondary data, to build an understanding of the broader business environment in which firms operate. Students will learn how to identify relevant information, distinguish signal from noise, and translate existing analyses into actionable strategic insights.
The unit prioritises insight generation, data visualisation, and critical interpretation of analyses outputs. By the end of the unit, students will be equipped to confidently engage with data-driven discussions and contribute meaningfully to the strategic marketing process.
Unit fee information
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current Students website.
Hurdle requirements
Hurdle requirement: Achieve at least 50% of the marks available on the end-of-unit assessment task to evidence a minimum proficiency in the aligned discipline learning outcomes included in this unit.