MMK280 - Brand Insights
| Year: | 2027 unit information |
|---|---|
| Enrolment modes: | Trimester 2: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| Previously coded as: | MMK380 |
| EFTSL value: | 0.125 |
| Previously: | Brand Management |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | MMK380, MMT280 |
| Study commitment: | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
| Scheduled learning activities - campus: | 1 x 1.5 hour on-campus lecture (recordings provided) and 1 x 1.5 hour on-campus seminar each week. |
| Scheduled learning activities - online: | 1 x 1.5 hour online lecture (recording provided) and 1 x 1.5 hour online seminar (recordings provided) each week. |
Content
Brands are everywhere — but what actually makes them work, and when do they fail? This unit takes students behind the surface of branding to examine how brands are built, managed, and how they evolve or fail in competitive markets. Drawing on current research on branding as well as current industry practice, students will learn how successful brands are built and managed across corporate and personal contexts, and develop the skills to analyse and measure brand performance using key industry metrics. The unit engages with real branding challenges across a range of corporate and personal contexts. By the end of this unit, students will be equipped to read brands with precision and apply grounded frameworks to real-world situations.
Explores how brands are built, evaluated, and evolve. Students learn to uncover what makes a brand resonate, analyse brand performance, and develop strategies that strengthen brand equity and drive long-term value.
Unit fee information
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current Students website.
Hurdle requirements
Hurdle requirement: Achieve at least 50% of the marks available on the end-of-unit assessment to evidence a minimum proficiency in the aligned discipline learning outcomes included in this unit.