MMK101 - Marketing Fundamentals


2023 unit information

Enrolment modes: Trimester 1: Burwood (Melbourne), Warrnambool, Waterfront (Geelong), Online
Trimester 2: Burwood (Melbourne), Waterfront (Geelong), Online
Trimester 3: Burwood (Melbourne), Online
Credit point(s): 1
EFTSL value: 0.125


Corequisite: Nil
Incompatible with: MMK277, MMKM101
Study commitment

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

1 x 1 hour class (livestreamed with recordings provided) per week + 2 hour seminar weekly

Scheduled learning activities - online

1 x 1 hour class (livestreamed with recordings provided) + 2 hour seminar online weekly (livestreamed with recordings provided) per week



Marketing is the most dynamic area of business and the glue that holds organisations together – it connects organisations with the world, and opens up new and exciting job opportunities. Marketing is the only discipline that generates revenue for organisations by creating value for consumers, while capturing value for the organisation through building relationships with customers. MMK101 focuses on the creativity involved in the marketing process, ranging from understanding consumer needs to designing customer-driven integrated marketing strategies using the marketing mix. If you are creative, strategic and a critical thinker, then marketing is for you!

Hurdle requirement

Hurdle requirement: Students must successfully complete the Digital Literacy Module in full by the due date and time before they are able to submit Assignment 1.

Unit Fee Information

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