MMK101 - Marketing Fundamentals
| Year: | 2024 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Warrnambool, Waterfront (Geelong), Online Trimester 2: Burwood (Melbourne), Online Trimester 3: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | MMK277, MMKM101 |
| Study commitment | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
| Scheduled learning activities - campus | 1 x 1 hour on-campus (livestreamed) lecture (recordings provided) and 1 x 2 hour on-campus seminar each week. |
| Scheduled learning activities - online | 1 x 1 hour recorded lecture and 1 x 2 hour online seminar (recordings provided) each week.
|
Content
Marketing is the most dynamic area of business and the glue that holds organisations together – it connects organisations with the world, and opens up new and exciting job opportunities. Marketing is the only discipline that generates revenue for organisations by creating value for consumers, while capturing value for the organisation through building relationships with customers. MMK101 focuses on the creativity involved in the marketing process, ranging from understanding consumer needs to designing customer-driven integrated marketing strategies using the marketing mix. If you are creative, strategic and a critical thinker, then marketing is for you!
Hurdle requirement
Hurdle requirement: Students must successfully complete the Digital Literacy Module in full by the due date and time before they are able to submit Assignment 1.
Unit Fee Information
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