MMS702 - Fan and Participant Engagement


2023 unit information

Enrolment modes: Trimester 1: Burwood (Melbourne), Cloud (online)
Credit point(s): 1
EFTSL value: 0.125
Cohort rule:

For students enrolled in M709 and M748


M709 students: Nil

M748 students: MMS711 and MMS712

Corequisite: Nil
Incompatible with: MMS715
Study commitment

Students will on average spend 150 hours over the trimester undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

3 face-to-face contact hours per week (1 x 1.5-hour class and 1 x 1.5-hour seminar)

Scheduled learning activities - cloud (online)

Online independent and collaborative learning including 1 x 1.5-hour class, 1 x 1.5-hour seminar per week (recordings provided)


The unit identifies sport consumer behaviour patterns as they apply to engaging with sport fans, participants and stakeholders. Students will examine various digital communication platforms to equip contemporary sport managers with the tools and strategies to develop comprehensive and strategic sport marketing and engagement plans

Unit Fee Information

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