MMS702 - Fan and Participant Engagement
2024 unit information
|Enrolment modes:||Trimester 1: Burwood (Melbourne), Online|
|Cohort rule:||This unit is only available to students enrolled in M539, M709, M748|
M539 and M709 students: Nil
M748 students: MMS711 and MMS712
Students will on average spend 150 hours over the trimester undertaking the teaching, learning and assessment activities for this unit.
This will include educator guided online learning activities within the unit site.
|Scheduled learning activities - campus||
3 face-to-face contact hours per week (1 x 1.5 hour class and 1 x 1.5 hour seminar)
|Scheduled learning activities - online||
Online independent and collaborative learning including 1 x 1.5 hour class, 1 x 1.5 hour seminar per week (recordings provided)
The unit identifies sport consumer behaviour patterns as they apply to engaging with sport fans, participants and stakeholders. Students will examine various digital communication platforms to equip contemporary sport managers with the tools and strategies to develop comprehensive and strategic sport marketing and engagement plans
Unit Fee Information
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Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
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