MMS712 - Sport Marketing

Year:

2020 unit information

Enrolment modes: Trimester 2: Burwood (Melbourne), Cloud (online)
Credit point(s): 1
EFTSL value: 0.125
Prerequisite: Nil
Corequisite: Nil
Incompatible with: Nil
Study commitment

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

1 x 1.5 hour class, 1 x 1.5 hour seminar per week

Scheduled learning activities - cloud (online)

Online independent and collaborative learning including 1 x 1.5-hour class, 1 x 1.5-hour seminar per week (recordings provided)

Content

The unit will introduce students to the marketing management process. The use of the marketing mix, product, price, promotion and distribution will be developed and related to sport. Traditional use of marketing theory in sport will be examined and an analysis of sport marketing functions will be conducted. This will include positioning the sport product, market segmentation, sport marketing and technology, and the development of marketing plans.

Unit Fee Information

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