Overview
Business and digital communication practitioners are specialists who manage and coordinate relationships between organisations, agencies and the public through effective internal and external communication. With a focus on ethical and sustainable communication research and practices, the Business and Digital Communications major sequence builds key knowledge and skills in brand management, transmedia storytelling, making social, strategic public relations and the allied field of marketing communication.
Key information
Unit set code
MJ-M32513
Other information
Explore units
plus
and
WIL units - 1 credit point unit, chosen from::
or
an approved one credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)
Please note:
~Waterfront (Geelong) students may be required to undertake units at the Waurn Ponds campus or Online mode.
You can study Business and digital communications as part of the following courses
Bachelor of Business
Build practical business skills in leadership, innovation and people management while preparing for careers across diverse industries.