Key information
Campuses
Burwood (Melbourne), Waterfront (Geelong), Online
Unit set code
MN-M30008^
Aim:
This minor introduces you to the tools and platforms behind today’s digital experiences, from apps and websites to data dashboards and automation. You’ll learn how organisations use technology to understand customers, deliver personalised content, and stay competitive in a fast-moving digital world.
Explore units
You can study Marketing technology as part of the following courses
Bachelor of Business
Build practical business skills in leadership, innovation and people management while preparing for careers across diverse industries.
Bachelor of Commerce
Build practical skills in accounting, finance, management or marketing while gaining industry experience for a successful commerce career.