MMK290 - Marketing Technology
| Year: | 2027 unit information |
|---|---|
| Enrolment modes: | Trimester 2: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Cohort rule: | Nil |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | Nil |
| Study commitment: | Students will on average spend 150 hours over the trimester undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
| Scheduled learning activities - campus: | 1 x 1 hour on-campus lecture (recordings provided) and 1 x 2 hour on-campus seminar each week |
| Scheduled learning activities - online: | 1 x 1 hour online lecture (recordings provided) and 1 x 2 hour online seminar (recordings provided) each week |
Content
Marketing technology sits at the heart of contemporary marketing practice, enabling brands to deliver personalised, data-driven experiences at scale. This unit unpacks the tools and systems that power modern marketing, from search engine optimisation and web analytics to AI and e-commerce platforms. Through this unit, students will learn how to conceptually integrate these technologies into a cohesive marketing stack that
enhances performance, supports strategic decision-making, and delivers measurable impact across the customer journey.
Unit fee information
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and consumables.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current Students website.