Public relations
Discipline
Master reputation management and learn to inspire trust with Deakin’s public relations courses. Learn from industry-leading practitioners and develop the valuable hands-on experience you need to excel in your career.
Explore your study options
Are you a born problem solver? A career in public relations could be your perfect fit. Discover how to create and implement strategic communication campaigns, equipping you with the essential skills for effective reputation management.
Choose a public relations course that will get you work ready
Public relations practitioners manage relationships between organisations, agencies and the public. With a focus on ethical and sustainable communication practices, our public relations major builds key knowledge and skills in event management and campaigns, social media tactics and media relations, strategic planning, management and communication, as well as marketing communication.
Develop essential hands-on experience
Our emphasis on work-integrated learning ensures you’ll be job-ready after graduation. Complete an internship to enhance your portfolio and build essential industry connections. You can also explore global opportunities through international internships, exchanges or volunteer placements.
Learn from industry-leading practitioners
You'll be fully supported on your journey towards building a successful career in public relations. Our accomplished industry practitioners are leaders in their fields, having worked with renowned domestic and international organisations.
Top 150 in the world for communication
We're one of the top 150 universities in the world for communication, so you can be assured that what you learn is relevant to the industry and your future career.
Professional recognition
Our public relations courses are accredited by the Public Relations Institute of Australia (PRIA).
If you're choosing to study public relations alongside a business degree, Deakin Business School holds dual accreditations with Association to Advance Collegiate Schools of Business (AACSB) and EQUIS accreditation through the European Foundation for Management Development (EFMD).
Top professional roles in public relations
Join a fast-paced exciting industry, with over 200k Australians working in the media industry. An estimated 7,100 new jobs for public relations professionals are projected by 2034.* Your future public relations career could see you working across a range of sectors including business, government or not-for-profit. Potential roles could include:
- communications
- consumer relations
- copywriting
- event management
- government relations
- publicity
- public relations
- public affairs
- journalism
- social media.
My main internship between second and third year, and the support in gaining this, really helped to cement key learnings from the course to that point. Additionally, the real‑world experience helped me realise what I liked in the workplace and what I would like in a job post-uni.
Bachelor of Communication (Public Relations) graduate
#1 Victorian uni for graduate employment
Deakin's online public relations degrees are designed to fit your lifestyle and career goals so you can study anytime, anywhere. Join more than 78,000 online students who have already graduated from Deakin.
World-class teaching experiences
We're the #1 Victorian university for graduate employment. Deakin’s industry-shaped courses and practical, real-world approach to learning will prepare you to be adaptable across the jobs of the future.
Learn from industry leaders
Our experienced academics possess strong local and international industry connections. With a blend of real-world practice and theoretical knowledge, you’ll graduate job-ready, poised to make a meaningful impact in the field.
Study in industry-standard environments
Our Melbourne Burwood Campus is home to an exceptional newsroom and cutting-edge creative media lab. Immerse yourself in a vibrant media landscape, hone your skills and unleash your creativity in a truly authentic setting.
Combine study and travel
Broaden your experience by combining travel and study. International study tours are offered across multiple Deakin media and communication courses, allowing you to see the world and gain credit towards your degree.
Want to explore more?
What's it really like to be a public relations manager?
Do you have a knack for words and telling a good story? Discover how studying public relations at Deakin could set you up for a fulfilling career.
Level up: turn your communications qualification into a masters
Transform your communications qualification into a master's degree at Deakin University. Elevate your career with advanced skills in media and communication.
Deakin references data from a range of government, higher education and reputable media sources. For more information, visit our University rankings page.
*Jobs and Skills Australia, National Employment Projections 2024 to 2034.
Contact us
Got a question about our public relations courses? Our course advisers are available to speak to you about your study options and how we can help you further your career.
Domestic students
1800 693 888
Enquire online
International students
+61 3 9918 9188
Enquire online
