ALR376 - Ethics, Persuasion and Society
| Year: | 2026 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Online Trimester 3: Online |
| Credit point(s): | 1 |
| Previously coded as: | ALR276 |
| EFTSL value: | 0.125 |
| Prerequisite: | Students must pass any two level 2 units |
| Corequisite: | Nil |
| Study commitment: | Students will on average spend 150 hours over the trimester undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
| Scheduled learning activities - campus: | 1 x 2-hour on-campus seminar per week |
| Scheduled learning activities - online: | 1 x 2-hour online seminar per week |
Content
This unit explores persuasive language practices in public relations within the context of communication industries to analyse the consequences and impacts for people and society. The unit uses case studies to focus on corporate bad behaviour, digital disinformation, as well as advocacy campaigns for social change. In an applied approach, students also research media texts to analyse how persuasion works to change opinion in contemporary neoliberal settings, like public debates. Students will explore ethical frameworks of key thinkers in sociological and communicative fields and how they can be used to develop resilient communities and public understanding of important issues, such as climate change.
Unit fee information
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current Students website.