MMK268 - Market Research
| Year: | 2027 unit information |
|---|---|
| Enrolment modes: | First offering Trimester 2 2028 |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Cohort rule: | Nil |
| Prerequisite: | MIS171 |
| Corequisite: | Nil |
| Incompatible with: | Nil |
| Study commitment: | Students will on average spend 150 hours over the trimester undertaking the This will include educator guided online learning activities within the unit site. |
| Scheduled learning activities - campus: | 1 x 1 hour on-campus lecture (recordings provided) and 1 x 2 hour on-campus |
| Scheduled learning activities - online: | 1 x 1 hour online recorded lecture and 1 x 2 hour online seminar (recordings |
Content
Market research is essential to understanding customers, reducing uncertainty, and making confident, evidence based marketing decisions. This unit provides tools for asking the right questions and making sense of the answers. Through hands-on experience with surveys, interviews, and data interpretation, students learn how to generate insights that inform real marketing decisions.
Unit fee information
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and consumables.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current Students website.