MMK350 - Strategic Marketing Insights
| Year: | 2027 unit information |
|---|---|
| Enrolment modes: | First offering Trimester 1 2029 |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Cohort rule: | Nil |
| Prerequisite: | Must pass 4 credit points from MMK266, MMK280, MMK268, MMK365, MIS384, MIS362 |
| Corequisite: | Nil |
| Incompatible with: | Nil |
| Study commitment: | Students will on average spend 150 hours over the trimester undertaking the This will include educator guided online learning activities within the unit site. |
| Scheduled learning activities - campus: | 1 x 3 hour on-campus seminar (recordings provided) each week |
| Scheduled learning activities - online: | 1 x 3 hour online seminar (recordings provided) each week |
Content
Strategic marketing insights are critical for turning data into direction, thereby helping organisations make smarter, faster, and more customer-focused decisions. This unit teaches students how to transform complex data into clear, compelling insights that drive action. By sourcing, synthesising, and presenting insights with impact, students learn to influence strategic decisions and inspire stakeholder buy-in.
Students will receive formative feedback on their progress each week as part of their seminars (the seminar activities form the basis of the assessment), so they will get a good sense of their progress - as well as opportunities to respond to feedback - across the course of the trimester. Work from the seminars will then be curated and integrated as part of Assessment 1.
Unit fee information
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and consumables.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current Students website.