MMK352 - Marketing Insights Project (Capstone)
| Year: | 2027 unit information |
|---|---|
| Enrolment modes: | First offering Trimester 2 2029 |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Cohort rule: | Nil |
| Prerequisite: | Must pass 4 credit points from MMK266, MMK280, MMK268, MMK365, MIS384, MIS362 |
| Corequisite: | Nil |
| Incompatible with: | Nil |
| Study commitment: | Students will on average spend 150 hours over the trimester undertaking the This will include educator guided online learning activities within the unit site. |
| Scheduled learning activities - campus: | 1 x 3 hour on-campus seminar (recordings provided) each week |
| Scheduled learning activities - online: | 1 x 3 hour online seminar (recordings provided) each week |
Content
This capstone unit offers students the chance to tackle complex real-world business challenges, where the path forward isn’t always clear and where ambiguity is part of the brief. Working in teams and partnering with an industry client, students draw on their marketing insights and strategic thinking skills to diagnose problems, generate evidence-based insights, and deliver actionable recommendations that create value for both consumers and companies. Alongside industry collaboration, students reflect on their teamwork and self-management skills, preparing them to lead insight-driven change in their future careers.
Unit fee information
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and consumables.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current Students website.