MMK399 - Marketing Management Project
| Year: | 2027 unit information |
|---|---|
| Enrolment modes: | First offering Trimester 2 2029 |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Cohort rule: | Nil |
| Prerequisite: | Must have passed 2 credit points from: MMK266, MMK290, MMK295, MMK365 and must has passed 2 credit points from: MMK251, MMK325, MMK368 |
| Corequisite: | Nil |
| Incompatible with: | Nil |
| Study commitment: | Students will on average spend 150 hours over the trimester undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
| Scheduled learning activities - campus: | 1 x 3 hour on-campus seminar each week. |
| Scheduled learning activities - online: | 1 x 3 hour online seminar (recordings provided) each week |
Content
This capstone unit gives students the chance to apply their marketing know-how to real-world challenges in ways that deliver value to an industry client and their customers. Working in teams and partnering with an industry client, students draw on their strategic marketing and tactical marketing skills to design tangible marketing solutions that balance big-picture strategy with day-to-day execution. Alongside industry collaboration, students reflect on their teamwork and self-management skills, preparing them to step confidently into the marketing profession.
Unit fee information
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and consumables.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current Students website.