MMS320 - Sport Innovation and Entrepreneurship
| Year: | 2026 unit information |
|---|---|
| Enrolment modes: | Trimester 2: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Cohort rule: | This unit is only available to students enrolled in D394, M320, M391 |
| Prerequisite: | MMS100 and MMS201 plus the completion of 14 credit points of units. |
| Corequisite: | MMS308 |
| Incompatible with: | Nil |
| Study commitment: | Students will on average spend 150 hours over the trimester undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
| Scheduled learning activities - campus: | 1 x 1 hour online lecture (recordings provided) and 1 x 2 hour seminar each week. |
| Scheduled learning activities - online: | 1 x 1 hour online lecture (recordings provided) and 1 x 2 hour online seminar (recordings provided) each week. |
Content
This unit provides students with an in-depth exploration of innovation, entrepreneurship and commercialisation in the sport industry, examining how change and disruption are shaping the business of sport. Students will engage with foundational theories of innovation and entrepreneurship while analysing key trends influencing the sport ecosystem locally and globally. The unit spans both commercial and participation sport contexts, focusing on the application of digital, data, and emergent technologies, as well as evolving business models driven by changing sport consumption patterns. The unit also highlights themes of organisational change, entrepreneurship and globalisation in sport. Through industry insights, case-based learning, and applied problem-solving, students will develop the knowledge and skills to navigate the future of sport business.
Unit fee information
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current Students website.
Hurdle requirements
Nil