MMS702 - Fan and Participant Engagement
| Year: | 2026 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Cohort rule: | This unit is only available to students enrolled in M539, M709, M748 |
| Prerequisite: | M539 and M709 students: Nil M748 students: MMS711 and MMS712 |
| Corequisite: | Nil |
| Incompatible with: | MMS715 |
| Study commitment: | Students will on average spend 150 hours over the trimester undertaking the teaching, learning and assessment activities for this unit. |
| Scheduled learning activities - campus: | 1 x 1 hour recorded lecture and 1 x 2 hour on campus seminar each week |
| Scheduled learning activities - online: | 1 x 1 hour recorded lecture and 1 x 2 hour online seminar each week |
Content
The unit identifies sport consumer behaviour patterns as they apply to engaging with sport fans, participants and stakeholders. Students will examine various digital communication platforms to equip contemporary sport managers with the tools and strategies to develop comprehensive and strategic sport marketing and engagement plans.
Unit fee information
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current Students website.