Bachelor of Management
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Burwood (Melbourne), Cloud (online)
Unit set code
Public relations practitioners are 21st century communication specialists who manage and coordinate relationships between organisations, agencies and the public. With a focus on ethical and sustainable communication practices, the Public Relations major sequence builds key knowledge and skills in core public relations responsibilities such as: event management and campaigns; social media tactics and media relations; strategic planning, management and communication; and the allied field of marketing communication.
Our graduates can be found working in corporations, government departments, as well as in not-for-profits and NGOs.
|ALR103||Introduction to Public Relations |
|ALR104||Strategic Communication and Writing |
|ALR206||Social Media Strategy and Tactics |
|ALR383||Lobbying, Advocacy and Public Opinion |