Bachelor of Management
Note:
You are seeing the 2017 view of this course information. These details may
no longer be current.
Details of major sequences
Public Relations
Campuses
Burwood (Melbourne), Cloud (online)
Unit set code
MJ-M32511
Overview
Public relations practitioners are 21st century communication specialists who manage and coordinate relationships between organisations, agencies and the public. With a focus on ethical and sustainable communication practices, the Public Relations major sequence builds key knowledge and skills in core public relations responsibilities such as: event management and campaigns; social media tactics and media relations; strategic planning, management and communication; and the allied field of marketing communication.
Career Outcomes
Our graduates can be found working in corporations, government departments, as well as in not-for-profits and NGOs.
Units
ALR103 | Unit description is currently unavailable |
ALR104 | Unit description is currently unavailable |
ALR206 | Unit description is currently unavailable |
ALR207 | Unit description is currently unavailable |
ALR310 | Unit description is currently unavailable |
ALR383 | Unit description is currently unavailable |