Bachelor of Management

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Public Relations


Burwood (Melbourne), Cloud (online)

Unit set code



Public relations practitioners are 21st century communication specialists who manage and coordinate relationships between organisations, agencies and the public. With a focus on ethical and sustainable communication practices, the Public Relations major sequence builds key knowledge and skills in core public relations responsibilities such as: event management and campaigns; social media tactics and media relations; strategic planning, management and communication; and the allied field of marketing communication.

Career Outcomes

Our graduates can be found working in corporations, government departments, as well as in not-for-profits and NGOs.


ALR103Introduction to Public Relations

ALR104Strategic Communication and Writing

ALR206Social Media Strategy and Tactics

ALR207Media Relations

ALR310Marketing Communication

ALR383Lobbying, Advocacy and Public Opinion