Bachelor of Management

Public Relations

Campuses

Burwood (Melbourne), Cloud (online)


Unit set code

MJ-M32511


Overview

Public relations practitioners are 21st century communication specialists who manage and coordinate relationships between organisations, agencies and the public. With a focus on ethical and sustainable communication practices, the Public Relations major sequence builds key knowledge and skills in core public relations responsibilities such as: event management and campaigns; social media tactics and media relations; strategic planning, management and communication; and the allied field of marketing communication.


Career Outcomes

Our graduates can be found working in corporations, government departments, as well as in not-for-profits and NGOs.


Units

ALR103Introduction to Public Relations

ALR104Strategic Communication and Writing

ALR206Social Media Strategy and Tactics

ALR207Media Relations

ALR310Marketing Communication

ALR383Lobbying, Advocacy and Public Opinion