Master of Tourism Management
Course summary for current students
Arts and Education Postgraduate Student Support and Enrolment Enquiries
Tel 03 9244 6007
or 03 9251 7071
artsed-pg@deakin.edu.au
B = Melbourne Burwood Campus
G = Geelong Waurn Ponds Campus
S = Geelong Waterfront Campus
W =Warrnambool Campus
X = Off campus
| Award granted | Master of Tourism Management |
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| Duration | 1.5 years full-time or part-time equivalent |
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| CRICOS course code | |
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| Deakin course code | A753 |
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| Available to continuing students only. |
Course sub-headings
Course overview
The Tourism Management courses will provide interdisciplinary training based on a mix of units in Tourism and Management designed to develop the diverse portfolio of skills needed by professionals and operators in the tourism industry. The program is offered at graduate certificate, graduate diploma and masters levels to meet a variety of needs in terms of entry qualifications and graduation options.
The program will provide the student with :
- an ability to develop a strategic understanding of how the tourism industry operates and how academic theories are applicable to it
- an ability to engage in critical evaluation and high-level debates concerning tourism and management
- effective communication to and empathy with specialist audiences, tourists and the wider community on matters relating to tourism and management
- an ability to synthesis, analyse and interpret information and opinion
- an ability to frame a logical, well-structured and reasoned argument based on evidence
- an ability to exhibit an understanding of and work with, a systematic body of knowledge in tourism management
- an ability to identify and discuss aspects of business management, including financial management specifically relevant to the tourism industry
- an ability to identify the social and cultural impacts of tourism
- an appreciation of the significance of tourism for improving cross-cultural encounters
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Alternative exits
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Fees and charges
Unit fees can be viewed within individual unit descriptions. You can search for a unit using the Unit Search.
Please be aware:
- Fees are calculated on a per unit basis
- Fees charged will depend on the individual units chosen
- Fees per unit/credit point may increase annually due to rises in the cost of course delivery and services
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Course rules
To qualify for the Master of Tourism Management, a student must successfully complete 12 credit point of study comprising:
- 4 credit points of compulsory core units;
- 4 credit points of Tourism units selected from the specified list below; and
- 4 credit points of Management units selected from the specified list below
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Course structure
Core units
Trimester 1
AIA724 The Tourism System *
| MPM703 | Business Strategy and Analysis (B, X) |
Trimester 2
ASC711 Tourism Social and Cultural Contexts *
Trimester 1 or trimester 2;
| MPK732 | Marketing Management (B, X) |
Tourism units
| AIM704 | Heritage and Sustainable Cultural Tourism |
| AIM709 | Intangible Heritage (B, X) |
| AIM712 | Cultural Heritage Research (X) |
| AIM713 | Cultural Heritage Research Project (X) |
| AIM714 | Cultural Landscapes (B, X) |
| AIM717 | Heritage in the Field (X) |
| AIM723 | Heritage Interpretation (B, X) |
| AIM725 | Heritage and Museum Strategy and Marketing (X) |
| AIM726 | Heritage and Museum Operational Issues (X) |
| ALR700 | Public Relations Campaigns (B, X) |
| ALR701 | Public Relations Writing and Tactics (B, X) |
| ALR704 | Reputation Management: Crisis, Risk and Responsibility (B, X) |
| ALR710 | Marketing Communication (B, X) |
| ALR731 | Public Relations Theory and Practice (B, X) |
Management units| MAA754 | Enterprise Risk Management (B, X) |
| MMK733 | Strategic Marketing (B, ONLINE) |
| MMK737 | Online Marketing (B, ONLINE) |
| MMK751 | Services Marketing (B, ONLINE) |
| MMK792 | Arts Marketing (ONLINE) |
| MMM790 | Arts Management (ONLINE) |
| MMM793 | Managing Cultural Projects and Events (ONLINE) |
| MPA711 | Corporate Governance and Ethics (X) |
| MPA751 | Financial Reporting and Analysis (B, X) |
| MPK701 | Research Design and Analysis (B, X) |
| MPK711 | Strategic Customer Service (B, X) |
| MPK712 | Advertising and Consumer Behaviour (B, X) |
| MPK736 | International Marketing (B, X) |
| MPM722 | Human Resource Management (B, X) |
| MPP701 | Research Project 1A (B, X) |
| MPP702 | Research Project 1B (B, X) |
| MPP703 | Research Project 2 (B, X) |
| MPP704 | Research Project 4 (B, X) |
| MSC752 | Unit description is currently unavailable |
* AIA724, ASC711 not available from 2011. Please contact Arts and Education Student Support and Enquiries.
**AIM704 not offered 2014. Reoffered 2015 subject to approval.
