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Master of Tourism Management

Course summary for current students

Award granted Master of Tourism Management
Duration1.5 years full-time or part-time equivalent
Deakin course codeA753

Available to continuing students only.

Course sub-headings

Course overview

The Tourism Management courses will provide interdisciplinary training based on a mix of units in Tourism and Management designed to develop the diverse portfolio of skills needed by professionals and operators in the tourism industry. The program is offered at graduate certificate, graduate diploma and masters levels to meet a variety of needs in terms of entry qualifications and graduation options.

The program will provide the student with :
  • an ability to develop a strategic understanding of how the tourism industry operates and how academic theories are applicable to it
  • an ability to engage in critical evaluation and high-level debates concerning tourism and management
  • effective communication to and empathy with specialist audiences, tourists and the wider community on matters relating to tourism and management
  • an ability to synthesis, analyse and interpret information and opinion
  • an ability to frame a logical, well-structured and reasoned argument based on evidence
  • an ability to exhibit an understanding of and work with, a systematic body of knowledge in tourism management
  • an ability to identify and discuss aspects of business management, including financial management specifically relevant to the tourism industry
  • an ability to identify the social and cultural impacts of tourism
  • an appreciation of the significance of tourism for improving cross-cultural encounters

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Fees and charges

Unit fees can be viewed within individual unit descriptions. You can search for a unit using the Unit Search.


Please be aware:

  • Fees are calculated on a per unit basis
  • Fees charged will depend on the individual units chosen
  • Fees per unit/credit point may increase annually due to rises in the cost of course delivery and services

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Course rules

To qualify for the Master of Tourism Management, a student must successfully complete 12 credit point of study comprising:

  • 4 credit points of compulsory core units;
  • 4 credit points of Tourism units selected from the specified list below; and
  • 4 credit points of Management units selected from the specified list below

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Course structure

Core units

Trimester 1
AIA724 The Tourism System *

MPM703 Business Strategy and Analysis  

Trimester 2
ASC711 Tourism Social and Cultural Contexts *

Trimester 1 or trimester 2;

MPK732 Marketing Management  

Tourism units

AIM704 Heritage, Development and Tourism in the Asia-Pacific Region  

AIM708 World Heritage and International Heritage Practice  

AIM709 Intangible Heritage  

AIM712 Cultural Heritage Research  

AIM713 Cultural Heritage Research Project  

AIM714 Cultural Landscapes  

AIM717 Heritage in the Field  

AIM723 Heritage Interpretation  

AIM725 Heritage and Museum Strategy and Marketing  

AIM726 Heritage and Museum Operational Issues  

AIM727 Exhibitions  

ALR700 Public Relations Campaigns  

ALR701 Public Relations Writing and Tactics  

ALR704 Reputation Management: Crisis, Risk and Responsibility  

ALR710 Marketing Communication  

ALR731 Public Relations Theory and Practice  

Management units
MAA754 Enterprise Risk Management  

MMK733 Strategic Marketing  

MMK737 Online Marketing  

MMK751 Services Marketing  

MMK792 Arts Marketing  

MMM790 Arts Management  

MMM793 Managing Cultural Projects and Events  

MPA701 Accounting  

MPA711 Corporate Governance and Ethics  

MPA751 Financial Reporting and Analysis  

MPK701 Research Design and Analysis  

MPK711 Strategic Customer Service  

MPK712 Advertising and Consumer Behaviour  

MPK736 International Marketing  

MPM722 Human Resource Management  

MPP701 Research Project 1A  

MPP702 Research Project 1B  

MPP703 Research Project 2  

MPP704 Research Project 4  

MSC752 Unit description is currently unavailable  


* AIA724, ASC711 not available from 2011. Please contact Arts and Education Student Services and Enquiries.


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8th June 2007