Master of Tourism Management

Course summary for current students

Award granted Master of Tourism Management
Duration1.5 years full-time or part-time equivalent
Deakin course codeA753

Available to continuing students only.

Course sub-headings

Course overview

The Tourism Management courses will provide interdisciplinary training based on a mix of units in Tourism and Management designed to develop the diverse portfolio of skills needed by professionals and operators in the tourism industry. The program is offered at graduate certificate, graduate diploma and masters levels to meet a variety of needs in terms of entry qualifications and graduation options.

The program will provide the student with :

  • an ability to develop a strategic understanding of how the tourism industry operates and how academic theories are applicable to it
  • an ability to engage in critical evaluation and high-level debates concerning tourism and management
  • effective communication to and empathy with specialist audiences, tourists and the wider community on matters relating to tourism and management
  • an ability to synthesis, analyse and interpret information and opinion
  • an ability to frame a logical, well-structured and reasoned argument based on evidence
  • an ability to exhibit an understanding of and work with, a systematic body of knowledge in tourism management
  • an ability to identify and discuss aspects of business management, including financial management specifically relevant to the tourism industry
  • an ability to identify the social and cultural impacts of tourism
  • an appreciation of the significance of tourism for improving cross-cultural encounters

Alternative exits

Fees and charges

Unit fees can be viewed within individual unit descriptions. You can search for a unit using the Unit Search.

Please be aware:

  • Fees are calculated on a per unit basis
  • Fees charged will depend on the individual units chosen
  • Fees per unit/credit point may increase annually due to rises in the cost of course delivery and services

Course rules

To qualify for the Master of Tourism Management, a student must successfully complete 12 credit point of study comprising:

  • 4 credit points of compulsory core units;
  • 4 credit points of Tourism units selected from the specified list below; and
  • 4 credit points of Management units selected from the specified list below

Course structure

Core units

Trimester 1
AIA724 The Tourism System *

MPM703Business Strategy and Analysis

Trimester 2
ASC711 Tourism Social and Cultural Contexts *

Trimester 1 or trimester 2;

MPK732Marketing Management

Tourism units

AIM704Heritage, Development and Tourism in the Asia-Pacific Region

AIM708World Heritage and International Heritage Practice

AIM709Intangible Heritage

AIM712Cultural Heritage Research

AIM713Cultural Heritage Research Project

AIM714Cultural Landscapes

AIM717Heritage in the Field

AIM723Heritage Interpretation

AIM725Heritage and Museum Strategy and Marketing

AIM726Heritage and Museum Operational Issues


ALR700Public Relations Campaigns

ALR701Public Relations Writing and Tactics

ALR704Reputation Management: Crisis, Risk and Responsibility

ALR710Marketing Communication

ALR731Public Relations Theory and Practice

Management units
MAA754Enterprise Risk Management

MMK733Strategic Marketing

MMK737Online Marketing

MMK751Services Marketing

MMK792Arts Marketing

MMM790Arts Management

MMM793Managing Cultural Projects and Events


MPA711Corporate Governance and Ethics

MPA751Financial Reporting and Analysis

MPK701Research Design and Analysis

MPK711Strategic Customer Service

MPK712Advertising and Consumer Behaviour

MPK736International Marketing

MPM722Human Resource Management

MPP701Research Project 1A

MPP702Research Project 1B

MPP703Research Project 2

MPP704Research Project 4

MSC752Unit description is currently unavailable

* AIA724, ASC711 not available from 2011. Please contact Arts and Education Student Services and Enquiries.


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