#1 Victorian university for business course satisfaction
#2 business school in Victoria for career impact
Accredited by the Australian Marketing Institute
Why choose business (marketing) at Deakin
Learn how to solve marketing problems and execute innovative campaigns at the #1 university in the Australian state of Victoria for graduate business employment. Develop the capabilities to progress into more senior, high-impact marketing roles.
Deepen your expertise in marketing strategy, marketing analytics, digital and social media marketing, marketing technology and environmental sustainability for business. Apply your knowledge in real business contexts through work-integrated learning experiences, including 80 to 160 hours of industry placements. Build the enhanced analytical, strategic and professional skills needed to respond to complex marketing challenges and make informed decisions.
Through industry projects and simulations, you will develop, implement and evaluate effective marketing strategies while building a portfolio that showcases your capabilities.
Graduate ready to lead strategic initiatives, influence high-level decisions and advance your career in a competitive global industry.
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Industry-recognised qualification
Study an AMI-accredited Master of Business (Marketing) shaped by employer insight, ensuring your marketing strategy skills align with contemporary business practice.
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Graduate career-ready
Build your network and portfolio through real industry projects, case studies and optional work-integrated learning placements.
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Digital and analytical capability
Develop data analysis and marketing analytics skills to evaluate performance and support evidence-based marketing strategy.
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Build your competitive edge
Choose electives across analytics, AI for business or information systems to develop strategic marketing capability backed by technical insight.
Connected to industry
Deakin’s strong industry connections help shape your learning. Build practical experience in real workplace contexts through work-integrated learning, mentoring and networking opportunities. Industry advisory boards also help shape our degrees, which means what you study is current, relevant and aligned to what your future employers need.
Deakin puts employability first
Career outcomes
Build strategic and analytical marketing expertise, preparing you for senior roles across brands, agencies and organisations.
Brand manager
Brand managers plan and oversee marketing activity for a product or brand, shaping positioning, campaigns and messaging to build customer engagement and brand value.
- $115k
Typical Australian annual salary
- 11.4%
Projected job growth in 5 years
- 4.3/5
Job satisfaction
Marketing manager
Marketing managers plan and lead marketing strategy and campaigns, overseeing budgets, teams and channels to build brand awareness and drive business growth.
- $115k
Typical Australian annual salary
- 4.4%
Projected job growth in 5 years
- 3.9/5
Job satisfaction
Other jobs
- Digital marketing manager
- Director of marketing
- Market research manager
- Marketing analyst
- Social media manager
- Marketing specialist
“I'm using my degree to further develop my marketing expertise and apply my learnings to grow my digital marketing agency. Deakin has helped me build a stronger understanding of marketing strategies, consumer behaviour and business decision-making, giving me the confidence and knowledge to create brand impact.”
SiddhiMaster of Business (Marketing)
Key dates
Direct applications
Trimester 3 2026 applications close 18 October 2026
Trimester 1 2027 applications close 7 February 2027
FAQs
An MBA develops broad business and leadership capabilities across areas such as strategy, finance, operations and people management. You can choose a marketing specialisation within an MBA, however, the degree is designed for professionals seeking senior management or executive roles across a range of business functions. In contrast, Deakin's Master of Business (Marketing) offers specialist expertise in how organisations attract, engage and retain customers. You'll explore digital and social media marketing, marketing analytics, consumer behaviour, brand growth and marketing strategy, while gaining hands-on experience through industry-relevant projects and case studies. It's a strong choice for those who want to build deep marketing expertise and graduate ready to manage brand and customer-focused initiatives.
Yes. Deakin's Master of Business (Marketing) can be completed in one year (8 credit points) if you meet the relevant admission and recognition of prior learning (RPL) requirements. A 1.5-year (12 credit point) pathway is also available.
Yes, the Master of Business (Marketing) is well suited to working professionals. You can study online or on campus at Burwood, and Deakin's blend of online and on-campus learning is designed to help you balance work, study and personal commitments. You can also fast-track the masters degree from two years down to 1.5 or even one year depending on your previous qualifications and professional experience, making it a practical option if you're already working in marketing or a related field.
Yes, a Master of Business (Marketing) can be worth it if you want to move into senior marketing, brand, digital, customer insights or communications roles. Deakin’s course focuses on marketing strategy, analytics and customer-led decision-making, helping you build professional capability for marketing leadership across different sectors.
*Deakin references data from a range of government, higher education and reputable media sources. Learn more about our achievements on our University rankings page, or explore our sources page for supporting references.
What will I study in the Master of Business (Marketing)?
Progress from marketing foundations to advanced application and specialisation, building your analytical and strategic skills. Explore how research, analytics and technology are used to develop effective marketing strategies and strengthen skills in consumer insight, digital engagement and brand management.
Marketing foundations and analytical capability
Understand contemporary marketing strategy
Explore how organisations design strategies that respond to changing markets, competition and evolving customer expectations.
Analyse consumer behaviour and insights
Build skills in behavioural research, research design, data analysis and interpretation to understand audiences, support evidence-based decision-making and shape effective campaigns.
Build professional capability
Strengthen your communication and collaboration skills so you can contribute effectively to marketing teams.
Strategic marketing and applied leadership
Advance digital and data-driven marketing
Explore how analytics, marketing technologies and digital channels drive engagement and performance.
Strengthen strategic marketing capability
Develop expertise in brand strategy, campaign development and managing marketing initiatives in competitive environments.
Tailor your studies and apply your learning
Choose electives to deepen your expertise across marketing, analytics or business. Work on real and simulated projects based on current marketing challenges and practice.
Course structure
To complete the Master of Business (Marketing) students must pass 8, 12 or 16 credit points. The number of credit points required may vary, depending on your entry point or how much credit you receive as recognition of prior learning (RPL) based on your professional experience and previous qualifications.
Most units are equal to one credit point. As a full-time student you will study four credit points per trimester and usually undertake two trimesters per year.
Are you a current student? For course information that applies to the year you started your degree, visit the handbook.
All students are required to meet the University's academic progress and conduct requirements
Units
^MMT denotes study tour version of the unit
To be completed in the first trimester of study:-
The remaining 4 credit points may be selected from:
postgraduate units offered by the University (subject to eligibility)
a postgraduate business specialisation^ or any business units not previously studied
^Recommended specialisations:
Professional recognition
Deakin Business School holds both AACSB and EQUIS accreditations. These prestigious accreditations are awarded to business schools that meet strict standards of quality, academic and professional excellence, and demonstrate a commitment to ongoing improvement and innovation in their courses, ensuring our graduates are employable worldwide.
The Master of Business (Marketing) is accredited by the Australian Marketing Institute (AMI). This means the program has been rigorously vetted by a third-party to ensure the quality and suitability of the curriculum to meet the needs of future practitioners.
What to expect while studying
You may be able to study available units in the optional third trimester to fast-track your degree, however your course duration may be extended if there are delays in meeting course requirements, such as completing a placement.
Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.
You can expect to participate in a range of teaching activities each week. This could include lectures, seminars, online interactions, or professional experiences for Work Integrated Learning (WIL) units. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.
Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.
Placement can occur at any time, including during standard holiday breaks. Learn about key dates at Deakin.At Deakin, we're committed to ensuring an inclusive environment that supports all students to belong, thrive and succeed. We work closely with students, where needed, to identify potential barriers to participation and where possible, provide tailored support so students can engage with learning and assessment activities.
If you are neurodivergent, have a disability, health condition or mental health condition that may impact your study or participation in university life, and want to know how Deakin could support you, contact our Domestic students (opens in a new window) or International students (opens in a new window) or Disability Resource Centre (opens email client) teams for a collaborative and confidential discussion. This discussion is to support you to make plans for your studies and future career and will not have any bearing on your application to the course.
When can I start?
When you study depends on your course, location and available intakes. Check the table to see when you can start and how study is offered throughout the year.
Your course learning outcomes describe the knowledge, skills and capabilities you’ll develop and be able to demonstrate by the time you graduate. Built into your course through your units and assessments, they provide a clear picture of what you’ll be equipped to know, understand and do – preparing you to apply your learning with confidence beyond university.
| Course Learning Outcomes |
|---|
| Evaluate and apply advanced concepts and theories relating to marketing and business management. |
| Apply effective communication skills in marketing and business contexts. |
| Obtain, manage, interpret and disseminate appropriate marketing information using digital technologies. |
| Apply critical analysis skills to the (business) marketing environment. |
| Develop and apply problem solving skills and creativity to conceptualise, construct and recommend solutions for complex business issues facing local and international organisations. |
| Apply self-management skills to work and learn independently and take responsibility for personal and professional development. |
| Collaborate with people from different backgrounds and contribute to the management of business and marketing teams. |
| Engage as a marketing professional in a manner reflective of an understanding of ethical principles, professional codes of conduct and cultural variations. |
- Award granted
- Master of Business (Marketing)
- Year
2027 course information
- Deakin code
- M789
- Level
- Higher Degree Coursework (Masters and Doctorates)
- Australian Qualifications Framework (AQF) recognition
The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 9
Fees
Estimated tuition fee
$35,000
for 1 yr full-time - Full-fee paying place
The estimated tuition fee above is based on a typical first-year full-time enrolment of 8 credit points and is provided as a guide only. Your tuition fees are determined by your course and unit enrolment. Your tuition fees will vary depending on your study load, the course duration, and any approved recognition of prior learning. You may also be eligible for a FEE-HELP loan to defer all or part of your tuition fees.
Save 10% as a Deakin alumni
We love welcoming Deakin alumni back to continue their journey with us. If you're starting a postgraduate award course, you may be eligible for a 10% discount on your enrolment fees, applied per unit. It's our way of supporting your next step.
Scholarships
We want to help you excel at Deakin. Our scholarships recognise your dedication and achievements, providing financial support that can ease the cost of living and studying. With less pressure, you'll have more freedom to focus on what matters most – your education and future success.
Applications for 2027 are open
Ready to take the next step? Apply now to start your journey at Deakin and get ready for what’s next.
Key dates
Direct applications
Trimester 3 2026 applications close 18 October 2026
Trimester 1 2027 applications close 7 February 2027
Apply now
Apply direct
Simply create an account in the Deakin Application Portal, enter your personal and educational details, upload your supporting documents and submit your application.
Recognition of prior learning
We value your previous study and experience. Recognition of prior learning enables you to get credit for what you've already achieved. When you apply, we'll consider your previous study and experience for recognition of prior learning.
Alternate exits
- Graduate Certificate of Business (Marketing) (M589)
- Graduate Diploma of Business (Marketing) (M689)