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You are an international student if you are:

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A Deakin master of business marketing students holds a tablet.

International

Master of Business (Marketing)

Top 3 business school in Melbourne

I am an international student ?International students are students who intend to study, or are currently studying, in Australia and are temporary residents of Australia, permanent residents of New Zealand, or residents or citizens of any other country.
Domestic International

Entry requirements for

I am an international student ?International students are students who intend to study, or are currently studying, in Australia and are temporary residents of Australia, permanent residents of New Zealand, or residents or citizens of any other country.
Domestic International
English requirements 6.5 IELTS overall score of 6.5 (with no band score less than 6.0) or equivalent View entry requirements
Academic requirements Course-specific academic requirements apply.
English requirements 6.5 IELTS overall score of 6.5 (with no band score less than 6.0) or equivalent View entry requirements
Academic requirements Course-specific academic requirements apply.
Campus
  • Burwood
  • Online
Duration 1, 1.5 or 2 years full-time or part-time equivalent depending on your experience and previous qualifications
Intakes Trimesters 1, 2 View how to apply
Fees $48,000 for 1 yr full-time AUD View fees and scholarships
EnquireApply

Top 3 business school in Melbourne

Accredited by the Australian Marketing Institute

#1 Melbourne university for business course satisfaction

Why choose business (marketing) at Deakin

Learn how to solve marketing problems and execute innovative campaigns at the #1 university in the Australian state of Victoria for graduate business employment. Develop the capabilities to progress into more senior, high-impact marketing roles.

Deepen your expertise in marketing strategy, marketing analytics, digital and social media marketing, marketing technology and environmental sustainability for business. Apply your knowledge in real business contexts through work-integrated learning experiences, including 80 to 160 hours of industry placements. Build the enhanced analytical, strategic and professional skills needed to respond to complex marketing challenges and make informed decisions.

Through industry projects and simulations, you will develop, implement and evaluate effective marketing strategies while building a portfolio that showcases your capabilities.

Graduate ready to lead strategic initiatives, influence high-level decisions and advance your career in a competitive global industry.

  • Industry-recognised qualification

    Study a Master of Business (Marketing) accredited by the Australian Marketing Institute, ensuring your marketing strategy skills align with global business practice.

  • Graduate career-ready

    Build your network and portfolio through real industry projects, case studies and optional work-integrated learning placements. Get comprehensive career support from day one.

  • Digital and analytical capability

    Develop data analysis and marketing analytics skills to evaluate performance and support evidence-based marketing strategy in a globally connected business environment.

  • Build your competitive edge

    Tailor your degree with electives in complementary areas such as business analytics, artificial intelligence for business or information systems to build a skill set that matches your career goals.

Connected to industry

Deakin’s strong industry connections help shape your learning. Build practical experience in real workplace contexts through work-integrated learning, mentoring and networking opportunities. Industry advisory boards also help shape our degrees, which means what you study is current, relevant and aligned to what your future employers need.

A Deakin student leans against a grey wall on the Waurn Ponds campus.

Open doors with a Deakin scholarship

Study with certainty at Deakin. Our international scholarships recognise excellence and empower you to thrive by reducing the cost of studying abroad.

Explore scholarships

Deakin puts employability first

Career outcomes

Build strategic and analytical marketing expertise, preparing you for senior roles across brands, agencies and organisations.

Brand manager

Brand managers plan and oversee marketing activity for a product or brand, shaping positioning, campaigns and messaging to build customer engagement and brand value.

  • $115k

    Typical Australian annual salary

  • 11.4%

    Projected job growth in 5 years

  • 4.3/5

    Job satisfaction

Marketing manager

Marketing managers plan and lead marketing strategy and campaigns, overseeing budgets, teams and channels to build brand awareness and drive business growth.

  • $115k

    Typical Australian annual salary

  • 4.4%

    Projected job growth in 5 years

  • 3.9/5

    Job satisfaction

Other jobs

  • Digital marketing manager
  • Director of marketing
  • Market research manager
  • Marketing analyst
  • Social media manager
  • Marketing specialist
Master of Business (Marketing) student Siddhi.

“I'm using my degree to further develop my marketing expertise and apply my learnings to grow my digital marketing agency. Deakin has helped me build a stronger understanding of marketing strategies, consumer behaviour and business decision-making, giving me the confidence and knowledge to create brand impact.”

Siddhi
Master of Business (Marketing)

FAQs

Find answers to the most common questions about this course.

Deakin's Master of Business (Marketing) usually takes one to two years full time, depending on prior study and credit, and depending on your entry pathway and study load. Check visa, course enrolment and entry requirements information when planning to study in Australia.

In Deakin's Master of Business (Marketing), you study marketing management, customer behaviour, strategy and data-informed decision making. The course structure may include specialisations, electives or project work, helping you build globally relevant skills while studying in Australia.

Deakin's Master of Business (Marketing) focuses on marketing strategy, consumer insight, digital marketing and brand management. It builds marketing management, customer behaviour, strategy and data-informed decision making, helping you gain globally relevant skills with support for studying in Australia.

*Deakin references data from a range of government, higher education and reputable media sources. Learn more about our achievements on our University rankings page, or explore our sources page for supporting references.

What will I study in the Master of Business (Marketing)?

Progress from marketing foundations to advanced application and specialisation, building your analytical and strategic skills. Explore how research, analytics and technology are used to develop effective marketing strategies and strengthen skills in consumer insight, digital engagement and brand management.

Marketing foundations and analytical capability

Understand contemporary marketing strategy

Explore how organisations design strategies that respond to changing markets, competition and evolving customer expectations.

Analyse consumer behaviour and insights

Build skills in behavioural research, research design, data analysis and interpretation to understand audiences, support evidence-based decision-making and shape effective campaigns.

Build professional capability

Strengthen your communication and collaboration skills so you can contribute effectively to marketing teams.

This learning journey is intended as a guide only. Individual study journeys may vary.

Course structure

To complete the Master of Business (Marketing) students must pass 8, 12 or 16 credit points. The number of credit points required may vary, depending on your entry point or how much credit you receive as recognition of prior learning (RPL) based on your professional experience and previous qualifications.

Most units are equal to one credit point. As a full-time student you will study four credit points per trimester and usually undertake two trimesters per year.

Are you a current student? For course information that applies to the year you started your degree, visit the handbook.

11
Core units
+
1
Course elective
+
4
Elective units
=
16
Total

All students are required to meet the University's academic progress and conduct requirements

Units

Accounts, Accountability and Governance
MAA702
Foundation Skills in Data Analysis
MIS770
Environmental Sustainability for Business
MPP710
Design Thinking for Innovation
MIS776
Marketing Management ^
MMT732MMK732
Consumer Behaviour
MMK713
Fundamentals of MarTech
MMK710
Digital and Social Media Marketing
MMK737
Marketing Analytics
MIS784
Research Design and Analysis
MMK701

Applied Strategic Marketing Capstone
MMK733

^MMT denotes study tour version of the unit

Professional recognition

Deakin Business School holds both AACSB and EQUIS accreditations. These prestigious accreditations are awarded to business schools that meet strict standards of quality, academic and professional excellence, and demonstrate a commitment to ongoing improvement and innovation in their courses, ensuring our graduates are employable worldwide.

The Master of Business (Marketing) is accredited by the Australian Marketing Institute (AMI). This means the program has been rigorously vetted by a third-party to ensure the quality and suitability of the curriculum to meet the needs of future practitioners.

Deakin student smiling and holding a bag, dressed in business wear.

What to expect while studying

You may be able to study available units in the optional third trimester to fast-track your degree, however your course duration may be extended if there are delays in meeting course requirements, such as completing a placement.

Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.

You can expect to participate in a range of teaching activities each week. This could include lectures, seminars, online interactions, or professional experiences for Work Integrated Learning (WIL) units. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.

Placement can occur at any time, including during standard holiday breaks. Learn about key dates at Deakin.

At Deakin, we're committed to ensuring an inclusive environment that supports all students to belong, thrive and succeed. We work closely with students, where needed, to identify potential barriers to participation and where possible, provide tailored support so students can engage with learning and assessment activities.

If you are neurodivergent, have a disability, health condition or mental health condition that may impact your study or participation in university life, and want to know how Deakin could support you, contact our Domestic students (opens in a new window) or International students (opens in a new window) or Disability Resource Centre (opens email client) teams for a collaborative and confidential discussion. This discussion is to support you to make plans for your studies and future career and will not have any bearing on your application to the course.

When can I start?

When you study depends on your course, location and available intakes. Check the table to see when you can start and how study is offered throughout the year.

Explore important dates

Campus
Trimester 1
Trimester 2
Trimester 3
BurwoodMelbourne
Online

Your course learning outcomes describe the knowledge, skills and capabilities you’ll develop and be able to demonstrate by the time you graduate. Built into your course through your units and assessments, they provide a clear picture of what you’ll be equipped to know, understand and do – preparing you to apply your learning with confidence beyond university.

Course Learning Outcomes
Evaluate and apply advanced concepts and theories relating to marketing and business management.
Apply effective communication skills in marketing and business contexts.
Obtain, manage, interpret and disseminate appropriate marketing information using digital technologies.
Apply critical analysis skills to the (business) marketing environment.
Develop and apply problem solving skills and creativity to conceptualise, construct and recommend solutions for complex business issues facing local and international organisations.
Apply self-management skills to work and learn independently and take responsibility for personal and professional development.
Collaborate with people from different backgrounds and contribute to the management of business and marketing teams.
Engage as a marketing professional in a manner reflective of an understanding of ethical principles, professional codes of conduct and cultural variations.
Award granted
Master of Business (Marketing)
Year

2027 course information

Deakin code
M789
CRICOS code?Commonwealth Register of Institutions and Courses for Overseas Students
114322A Burwood (Melbourne)
Level
Higher Degree Coursework (Masters and Doctorates)
Australian Qualifications Framework (AQF) recognition

The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 9

View detailed course and unit information in the Handbook

Your academic history, work and life experience, and individual circumstances will be considered. Meeting the minimum academic and English language requirements does not guarantee admission, but alternative pathways may be available.

Entry requirements

To be considered for admission to this degree you will need to meet the following criteria:

1 year full-time (or part-time equivalent) - 8 credit points

To be considered for admission to this degree (with 8 credit points of admission credit applied^*) you will need to meet at least one of the following criteria:

  • bachelor honours (AQF8) degree in a related discipline*
  • bachelor degree in a related discipline*, plus two years relevant work experience^
  • graduate certificate or graduate diploma in a related discipline*
  • evidence of academic capability judged to be equivalent

1.5 years full-time (or part-time equivalent) - 12 credit points

To be considered for admission to this degree (with 4 credit points of admission credit applied^*) you will need to meet at least one of the following criteria:

  • bachelor degree or higher in a related discipline*
  • bachelor degree in any discipline, plus two years relevant work experience^
  • evidence of academic capability judged to be equivalent

2 years full-time (or part-time equivalent) - 16 credit points

To be considered for admission to this degree (without admission credit applied) you will need to meet at least one of the following criteria:

  • bachelor degree or other qualification at a higher AQF level in any discipline
  • evidence of academic capability judged to be equivalent.

Examples of related disciplines include, but not limited to: a Bachelor degree in Marketing or a Bachelor degree in Commerce or Business with a major of minor in Marketing.

Examples of relevant work experience include, but not limited to Marketing Professionals. This includes roles such as marketing executives, marketing managers, Chief Marketing Officers (CMOs), marketing analysts, marketing content creators, and marketing supervisors.

Senior Leadership Roles: This category extends beyond marketing and includes positions like Chief Executive Officers (CEOs), directors, Chief Financial Officers (CFOs), and general managers.

Entrepreneurs: Individuals who have successfully operated their own businesses for several years

To meet the English language proficiency requirements of this course, you will need to demonstrate at least one of the following:

Get credit for your experience

We value your previous study and experience. Recognition of prior learning enables you to get credit for what you've already achieved. When you apply, we'll consider your previous study and experience for recognition of prior learning.

Admissions information

Learn more about Deakin courses and how we compare to other universities when it comes to the quality of our teaching and learning.

Not sure if you can get into Deakin postgraduate study? Postgraduate study doesn’t have to be a balancing act; we provide flexible course entry and exit options based on your desired career outcomes and the time you are able to commit to your study.

Fees

Estimated tuition fee

$48,000

for 1 yr full-time AUD

The estimated tuition fee above is based on a typical first-year full-time enrolment of 8 credit points and is provided as a guide only. Your tuition fees are determined by your course and unit enrolment. Your tuition fees will vary depending on your study load, the course duration, and any approved recognition of prior learning.

Learn more about tuition fees for international students.

Save 10% as a Deakin alumni

We love welcoming Deakin alumni back to continue their journey with us. If you're starting a postgraduate award course, you may be eligible for a 10% discount on your enrolment fees, applied per unit. It's our way of supporting your next step.

Learn more about the 10% Deakin alumni discount

Scholarships

Most international students at Deakin receive a scholarship or bursary to help with the cost of study. Apply to Deakin and you will automatically be considered for a range of scholarships, with tuition fee reductions of up to 100% available.

Deakin Vice-Chancellor’s International Scholarship

Exceptional students may receive a 100% or 50% tuition fee reduction for the normal duration of their degree.

Deakin International Scholarship for Excellence

Students from select countries may receive a 25% reduction in tuition fees for the normal duration of the degree.

Deakin International 20% Merit Scholarship

Receive a 20% reduction in tuition fees for the normal duration of your degree.

Southeast Asia Priority Bursary

Students from Southeast Asia may receive a one-off payment of up to $2,000.

Apply now

Apply directly to Deakin

Applications can be made directly to the University through StudyLink Connect - Deakin University's International Student Application Service.

We recommend engaging with a Deakin Authorised Agent who can assist you with the process and submit the application.

Apply through StudyLink Connect

Recognition of prior learning

We value your previous study and experience. Recognition of prior learning enables you to get credit for what you've already achieved. When you apply, we'll consider your previous study and experience for recognition of prior learning.

Alternate exits

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