MMK701 - Research Design and Analysis


2025 unit information

Enrolment modes: Trimester 2: Burwood (Melbourne), Online
Previously coded as: MPK701
EFTSL value: 0.125


Corequisite: Nil
Incompatible with: Nil
Study commitment

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

This will include educator guided online learning activities within the unit site.

Scheduled learning activities - campus

1 x 3 hour on-campus seminar (recordings provided) each week. 

Scheduled learning activities - online

1 x 3 hour recorded seminar each week and 1 x 2 hour online seminar (recordings provided) in weeks 1, 5, 7, 11. 


The unit will develop students' knowledge of the scope of research in business, together with the processes and techniques used in business research. Specific topics include an introduction to research in business, problem definition, research design, qualitative and quantitative methods, data collection instruments, qualitative and quantitative data analysis, univariate and multivariate statistical analysis, the development of business models, reporting and presentation of results. Applications of business research concepts in various business areas such as strategic management, marketing management, human resources management and other business disciplines will also be discussed.

Hurdle requirement

Hurdle requirement: Achieve at least 50% of the marks available on the end-of-unit assessment to evidence a minimum proficiency in the aligned discipline learning outcomes included in this unit.

Unit Fee Information

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