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Graduate Certificate of Business (Marketing)

Postgraduate coursework

Master the fundamentals of consumer behaviour and marketing management and develop in-demand practical skills that employers are looking for.

Domestic International

International student information

Key facts

Duration

0.5 years full-time

Current Deakin Students

To access your official course details for the year you started your degree, please visit the handbook

Course overview

Expand your professional toolkit and take a step towards your dream marketing career with Deakin’s new Graduate Certificate of Business (Marketing). Whether you’re looking for new skills to boost your current role or contemplating a career change, this course is the perfect introduction to the dynamic field of marketing.

Master the fundamentals of consumer behaviour and marketing management and develop in-demand practical skills that employers are looking for. Tailor the course to meet your individual career aspirations, with the opportunity to study a range of future-focused areas like MarTech, digital and social media marketing, design thinking, marketing analytics or sustainability for business.

Do you want to develop practical, in-demand marketing skills and grow your career?

Learn from experienced academics and teachers at the top of their fields, as well as guest lecturers from a wide range of industries who will use their career expertise to demonstrate how to apply theory in an organisational context.

You will have opportunities to network with like-minded professionals and build valuable connections in the industry. This course can be used as a pathway to enter the Master of Business (Marketing) and a step towards your ultimate career.

Read More

Course information

Award granted
Graduate Certificate of Business (Marketing)
Year

2024 course information

Deakin code
M589
CRICOS code?
114321B Burwood (Melbourne)
Level
Postgraduate (Graduate Certificate and Graduate Diploma)
Australian Qualifications Framework (AQF) recognition

The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8.

Course structure

To complete the Graduate Certificate of Business (Marketing), students must attain a total of 4 credit points comprising of 2 credit points of core units, 2 credit points of course electives, plus completion of the compulsory 0-credit point module, DAI001 Academic Integrity Module.

Core units

  • Marketing Management ^
  • Consumer Behaviour
  • ^MMT denotes Study Tour version of the unit

    Compulsory 0-credit point module

    To be completed in the first trimester of study:-

  • Academic Integrity Module
  • Course elective units

    Plus two credit points from the following units:

  • Fundamentals of MarTech
  • Digital and Social Media Marketing
  • Environmental Sustainability for Business
  • Design Thinking for Innovation
  • Intakes by location

    The availability of a course varies across locations and intakes. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Check each intake for up-to-date information on when and where you can commence your studies.

    Trimester 1 - March

    • Start date: March
    • Available at:
      • Burwood (Melbourne)
      • Online

    Trimester 2 - July

    • Start date: July
    • Available at:
      • Burwood (Melbourne)
      • Online

    Additional course information

    Course duration

    Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.

    Mandatory student checks

    Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.

    Workload

    As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

    Participation requirements

    Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.

    Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.

    Work experience

    This course does not require students to complete compulsory work integrated learning units.

    Entry requirements

    Selection is based on a holistic consideration of your academic merit, work experience, likelihood of success, availability of places, participation requirements, regulatory requirements, and individual circumstances. You will need to meet the minimum academic and English language proficiency requirements to be considered for selection, but this does not guarantee admission.

    Academic requirements

    To be considered for admission to this degree you will need to meet at least one of the following criteria:

    • completion of a bachelor degree or higher in any discipline
    • at least two years’ relevant work experience* (or part-time equivalent)

    *Relevant work experience: relevant work experience is business experience either in a marketing role or in a position with business responsibilities in a marketing related field, such as communications, advertising, market research and/or sales.

    English language proficiency requirements

    To meet the English language proficiency requirements of this course, you will need to demonstrate at least one of the following:

    Admissions information

    Learn more about Deakin courses and how we compare to other universities when it comes to the quality of our teaching and learning.

    Not sure if you can get into Deakin postgraduate study? Postgraduate study doesn’t have to be a balancing act; we provide flexible course entry and exit options based on your desired career outcomes and the time you are able to commit to your study.

    Online studies

    Deakin offers many courses which can be studied by distance education overseas.

    However, international students living in Australia on a student visa, in each compulsory trimester (that is, Trimesters 1 and 2), must enrol in at least one unit that is offered as a Campus located unit and can, in addition enrol in units offered online. International students may undertake a maximum of up to one third (or equivalent) of their study as online study. Please note enrolment in one face to face unit in compulsory study periods is only allowed if the student is completing their final unit of study and will not exceed maximum one third (or equivalent) online requirement.

    Recognition of prior learning

    If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for Recognition of prior learning. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your Recognition of prior learning.
    Your Recognition of prior learning is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.

    You can also refer to the Recognition of prior learning system which outlines the credit that may be granted towards a Deakin University degree.

    Fees and scholarships

    Fee information

    Estimated tuition fee - full-fee paying place

    The 'Estimated tuition fee' is provided as a guide only based on a typical enrolment of students completing this course within the same year in which they started. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Recognition of prior learning you have.

    The 'Estimated tuition fee' is calculated by adding together four credit points of study. Four credit points is used as it represents a typical enrolment load for a Graduate Certificate.

    Each unit you enrol in has a credit point value. You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.

    Learn more about tuition fees.

    Scholarship options

    A Deakin scholarship might change your life. If you've got something special to offer Deakin – or you just need the financial help to get you here – we may have a scholarship opportunity for you.

    Search or browse through our scholarships

    Postgraduate bursary

    If you’re a Deakin alumnus commencing a postgraduate award course, you may be eligible to receive a 10% reduction per unit on your enrolment fees.

    Learn more about the 10% Deakin alumni discount

    Apply now

    Apply through Deakin

    Applications can be made directly to the University through StudyLink Connect - Deakin University's International Student Application Service. For information on the application process and closing dates, see the How to apply web page.

    Deakin International office or Deakin representative

    Fill out the application form and submit to a Deakin International office or take your application form to a Deakin representative for assistance

    Need more information on how to apply?

    For information on the application process and closing dates, see the How to apply webpage
    If you’re still having problems, please contact Deakin International for assistance.

    Entry pathways

    Further study options

    M789 Master of Business (Marketing)

    Careers

    Career outcomes

    As a graduate of Deakin’s Graduate Certificate of Business (Marketing) you may find employment in areas such as:

    • marketing officer
    • digital marketing officer
    • social media officer
    • brand manager
    • content developer.

    Course learning outcomes

    Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.

    Graduate Learning Outcome Course Learning Outcome
    Discipline specific knowledge and capabilities Evaluate and apply advanced concepts and theories relating to marketing and business management.
    Communication Apply effective communication skills in marketing and business contexts.
    Digital literacy

    Not explicitly addressed as a learning outcome in this award.

    Critical thinking

    Apply critical analysis skills to the (business) marketing environment.

    Problem solving

    Create solutions to various marketing problems in real-world contexts and complex marketing applications.

    Self-management Not explicitly addressed as a learning outcome in this award.
    Teamwork Not explicitly addressed as a learning outcome in this award.
    Global citizenship Not explicitly addressed as a learning outcome in this award.