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Master of Business (Marketing)

Postgraduate coursework

Gain in-demand, contemporary marketing knowledge and develop the sharp communication and critical thinking skills that employers are looking for.

Domestic International

Domestic student information

Key facts

Duration

The time and cost can be reduced based on your previous qualifications and professional experience. This means you can fast track the masters degree from 2 years down to 1.5 years, or even 1 year duration. See entry requirements below for more information.

Key dates

Direct applications to Deakin for Trimester 1 2024 close 25 February 2024

Current Deakin Students

To access your official course details for the year you started your degree, please visit the handbook

Course overview

Want to develop the specialised skills to create a thriving and dynamic marketing career? Build your expertise and learn how to grow brands at one of the top 3 business schools in Victoria* with Deakin’s new Master of Business (Marketing).

You will gain in-demand, contemporary marketing knowledge and develop the sharp communication and critical thinking skills that employers are looking for. Experience hands-on practical learning across MarTech, digital and social media marketing, marketing analytics and sustainability for business, allowing you to develop contemporary marketing knowledge that will set you apart in the industry.

Learn how to develop, implement and evaluate impactful marketing strategies and put your skills to practice with real-world learning opportunities. Throughout your degree, you will work on case studies and solve genuine industry problems, meaning you will graduate with the industry network, transferable skills and practical experience to land your dream job.

Are you ready to solve problems and execute innovative campaigns in a high-growth industry?

You will have the opportunity to specialise in another area of business or take a variety of subjects to further enhance your business skills. Tailor the course to meet your individual interests, creative ambitions and career goals.

Learn from experienced academics and teachers at the top of their fields, as well as guest lecturers from a wide range of industries who will use their career expertise to demonstrate how to apply theory in an organisational context.

You will have opportunities to network with like-minded professionals and build valuable connections in the industry. The Master of Business (Marketing) is accredited by the Australian Marketing Institute (AMI).

*AFR BOSS Best Business Schools 2023

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Course information

Award granted
Master of Business (Marketing)
Year

2024 course information

Deakin code
M789
CRICOS code?
114322A Burwood (Melbourne)
Level
Higher Degree Coursework (Masters and Doctorates)
Approval status

This course is approved by the University under the Higher Education Standards Framework.

Australian Qualifications Framework (AQF) recognition

The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 9.

Course structure

The Master of Business (Marketing) is typically 8, 12 or 16 credit points. The exact number of credit points you study depends on how much credit you receive as recognition of prior learning (RPL) - your professional experience and previous qualifications - which can save you time and money.

To complete the Master of Business (Marketing), students must attain a total of 16 credit points, consisting of 11 credit points of core units, 1 credit point course elective, and 4 credit points of open elective units (which may include an optional Faculty wide specialisation), plus completion of the compulsory 0-credit point module, DAI001 Academic Integrity Module.

Most units (think of units as 'subjects') are equal to 1 credit point.

11

Core units

1

Course electives

4

Elective units

16

Total units

Core units

  • Financial Interpretation
  • Foundation Skills in Data Analysis
  • Environmental Sustainability for Business
  • Design Thinking for Innovation
  • Marketing Management ^
  • Consumer Behaviour
  • Fundamentals of MarTech
  • Digital and Social Media Marketing
  • Marketing Analytics
  • Research Design and Analysis
  • Applied Strategic Marketing Capstone


  • ^MPT denotes study tour

    Compulsory 0-credit point module

    To be completed in the first trimester of study:-

  • Academic Integrity Module
  • Course elective units

    Complete 1 credit point from the following:

  • Strategic Brand Management
  • or

  • Services Marketing
  • Open elective units

    The remaining 4 credit points may be selected from:

    • postgraduate units offered by the University (subject to eligibility)
    • a faculty-wide specialisation

    Specialisations

    Refer to the details of each specialisation for availability.

     

    Intakes by location

    The availability of a course varies across locations and intakes. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Check each intake for up-to-date information on when and where you can commence your studies.

    Trimester 1 - March

    • Start date: March
    • Available at:
      • Burwood (Melbourne)
      • Online

    Trimester 2 - July

    • Start date: July
    • Available at:
      • Burwood (Melbourne)
      • Online

    Additional course information

    Course duration

    Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.

    Mandatory student checks

    Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.

    Workload

    As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

    Participation requirements

    Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.

    Placement can occur at any time, including during standard holiday breaks. Learn about key dates at Deakin.

    Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.

    Entry requirements

    Admission criteria

    Selection is based on a holistic consideration of your academic merit, work experience, likelihood of success, availability of places, participation requirements, regulatory requirements, and individual circumstances. You will need to meet the minimum course entry requirements to be considered for selection, but this does not guarantee admission.

    Academic requirements

    To be considered for admission to this degree you will need to meet the following criteria:

    1 year full-time (or part-time equivalent) - 8 credit points

    To be considered for admission to this degree (with 8 credit points of admission credit applied^*) you will need to meet at least one of the following criteria: 

    • bachelor honours (AQF8) degree in a related discipline
    • bachelor degree in a related discipline*, plus two years relevant work experience^
    • graduate certificate or graduate diploma in a related discipline*
    • evidence of academic capability judged to be equivalent

    1.5 years full-time (or part-time equivalent) - 12 credit points

    To be considered for admission to this degree (with 4 credit points of admission credit applied^*) you will need to meet at least one of the following criteria: 

    • bachelor degree or higher in a related discipline*
    • bachelor degree in any discipline, plus two years relevant work experience^
    • evidence of academic capability judged to be equivalent

    2 years full-time (or part-time equivalent) - 16 credit points

    To be considered for admission to this degree (without admission credit applied*) you will need to meet at least one of the following criteria:

    • bachelor degree or other qualification at a higher AQF level in any discipline
    • evidence of academic capability judged to be equivalent

    Related discipline degree: * A 'related discipline' award for this course is a bachelor degree in Marketing or a bachelor degree Commerce or Business with a major or minor in Marketing.

    Relevant work experience: ^ Relevant work experience is business experience either in a marketing role or in a position with business responsibilities in a marketing related field, such as communications, advertising, market research and/or sales.

    English language proficiency requirements

    To meet the English language proficiency requirements of this course, you will need to demonstrate at least one of the following:

    Admissions information

    Learn more about Deakin and how we compare to other universities when it comes to the quality of our teaching and learning.

    Not sure if you can get into Deakin postgraduate study? Postgraduate study doesn't have to be a balancing act; we provide flexible course entry and exit options based on your desired career outcomes and the time you're able to commit to your study.

    Recognition of prior learning

    The University aims to provide students with as much credit as possible for approved prior study or informal learning. 

    You can refer to the Recognition of prior learning system which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.

    Fees and scholarships

    Fee information

    Estimated tuition fee - full-fee paying place
    $31,400 for 1 yr full-time - Full-fee paying place
    Learn more about fees and your options for paying.

    The available fee places for this course are detailed above. Not all courses at Deakin have Commonwealth supported places available.  The 'Estimated tuition fee' is provided as a guide only based on a typical enrolment of students completing the first year of this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Recognition of prior learning. 

    One year full-time study load is typically represented by eight credit points of study. Each unit you enrol in has a credit point value. The 'Estimated tuition fee' is calculated by adding together eight credit points of a typical combination of units for your course. 

    You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.  

    Learn more about fees and available payment options.

    Scholarship options

    A Deakin scholarship might change your life. If you've got something special to offer Deakin – or you just need the financial help to get you here – we may have a scholarship opportunity for you.

    Search or browse through our scholarships

    Postgraduate bursary

    If you’re a Deakin alumnus commencing a postgraduate award course, you may be eligible to receive a 10% reduction per unit on your enrolment fees.

    Learn more about the 10% Deakin alumni discount

    Apply now

    Apply direct to Deakin

    Some of our courses have limited places available - for the latest on courses still open for application, visit Courses by trimester.

    Create an account in the Deakin Application Portal, start your application, enter personal details, education experience, upload supporting documents and submit. Need help? Play this video, or contact one of our friendly future student advisers on 1800 693 888 or submit an online enquiry.

    Need more information on how to apply?

    For more information on the application process and closing dates, see the How to apply webpage. If you're still having problems, please contact us for assistance.

    Entry pathways

    Alternative exits

    Contact information

    Our friendly advisers are available to speak to you one-on-one about your study options, support services and how we can help you further your career.

    Careers

    Career outcomes

    As a graduate of Deakin’s Master of Business (Marketing) you will be equipped with the practical skills, industry knowledge and professional network required to work as a professional marketer in a range of industries and organisations. You will be qualified and have the entrepreneurial ability to work across traditional marketing (brands, markets, product and research), non-traditional marketing (digital marketing, analytics, creative, CRM and e-commerce) or agency work (communications and content).

    You will develop the highly sought-after skills to make an impact across a wide range of careers, including roles as a:

    • marketing officer
    • marketing manager
    • marketing specialist
    • digital marketing manager
    • social media manager
    • director of marketing
    • brand manager
    • content developer and manager
    • market research manager.

    Professional recognition

    Deakin Business School holds both AACSB and EQUIS accreditations. These prestigious accreditations are awarded to business schools that meet strict standards of quality, academic and professional excellence, and demonstrate a commitment to ongoing improvement and innovation in their courses, ensuring our graduates are employable worldwide.

    The Master of Business (Marketing) is accredited by the Australian Marketing Institute (AMI). This means the program has been rigorously vetted by a third-party to ensure the quality and suitability of the curriculum to meet the needs of future practitioners.

    Course learning outcomes

    Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.

    Graduate Learning Outcome Course Learning Outcome
    Discipline specific knowledge and capabilities Evaluate and apply advanced concepts and theories relating to marketing and business management.
    Communication Apply effective communication skills in marketing and business contexts.
    Digital literacy Obtain, manage, interpret and disseminate appropriate marketing information using digital technologies.
    Critical thinking Apply critical analysis skills to the (business) marketing environment.
    Problem solving Develop and apply problem solving skills and creativity to conceptualise, construct and recommend solutions for complex business issues facing local and international organisations.
    Self-management Apply self-management skills to work and learn independently and take responsibility for personal and professional development.
    Teamwork Collaborate with people from differentbackgrounds and contribute to the management of business and marketing teams.
    Global citizenship Engage as a marketing professional in a manner reflective of an understanding of ethical principles, professional codes of conduct and cultural variations.

    ++Some courses have limited places, apply early to avoid missing out.