Key facts
Duration
The time and cost can be reduced based on your previous qualifications and professional experience. This means you can fast track the masters degree from 2 years down to 1.5 years, or even 1 year duration. See entry requirements below for more information.
Locations
Course overview
Develop the specialised skills to create a thriving and dynamic marketing career? Build your expertise and learn how to grow brands at one of the top 3 business schools in Victoria* with Deakin’s Master of Business (Marketing).
You will gain in-demand, contemporary marketing knowledge sharpen your communication and critical thinking skills that employers are looking for. Experience hands-on practical learning across martech, digital and social media marketing, marketing analytics and sustainability for business, allowing you to develop contemporary marketing knowledge that will set you apart in the industry.
Learn how to develop, implement and evaluate effective marketing strategies and put your skills into practice with industry relevant learning opportunities. Throughout your degree, you will gain practical experience through case studies and client-based projects and graduate with the confidence and skills to thrive.
Are you ready to solve problems and execute innovative campaigns in a high-growth industry?
You will have the opportunity to specialise in another area of business or take a variety of subjects to further enhance your business skills. Tailor the course to meet your individual interests, creative ambitions and career goals.
Learn from expert academics and teachers at the top of their fields, as well as guest lecturers from a wide range of industries who will use their career expertise to demonstrate how to apply theory in an organisational context.
You will have opportunities to network with like-minded professionals and build valuable connections in the industry. The Master of Business (Marketing) is accredited by the Australian Marketing Institute (AMI).
*AFR BOSS Best Business Schools 2024
Key dates
Direct applications to Deakin for Trimester 2 2026 close 21 June 2026
Direct applications to Deakin for Trimester 3 2026 close 18 October 2026
Current Deakin students
To access your official course details for the year you started your degree, please visit the handbook
- Award granted
- Master of Business (Marketing)
- Year
2026 course information
- Deakin code
- M789
- CRICOS code?Commonwealth Register of Institutions and Courses for Overseas Students
- 114322A Burwood (Melbourne)
- Level
- Higher Degree Coursework (Masters and Doctorates)
- Australian Qualifications Framework (AQF) recognition
The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 9
Flexible course delivery
Deakin’s blend of online and on-campus learning means you can balance work, study and personal development. Achieve work-life balance – study with Deakin's dedicated support and flexible learning options.
Course structure
To complete the Master of Business (Marketing) students must pass 8, 12 or 16 credit points. The number of credit points required may vary, depending on your entry point or how much credit you receive as recognition of prior learning (RPL) based on your professional experience and previous qualifications.
A 16-credit point Master of Business (Marketing) includes:
- DAI001 Academic Integrity and Respect at Deakin (0-credit-point compulsory unit) in their first study period
- 11 credit points of core units
- 1 credit point of course elective units
- 4 credit points of open elective units.
Most units are equal to one credit point. As a full-time student you will study four credit points per trimester and usually undertake two trimesters per year.
All students are required to meet the University's academic progress and conduct requirements.
^MMT denotes study tour version of the unit
To be completed in the first trimester of study:-
The remaining 4 credit points may be selected from:
postgraduate units offered by the University (subject to eligibility)
a postgraduate business specialisation^ or any business units not previously studied
^Recommended specialisations:
Intakes by location
The availability of a course varies across locations and intakes. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Check each intake for up-to-date information on when and where you can commence your studies.
- Start date: March
- Available at:
- Burwood (Melbourne)
- Online
- Start date: July
- Available at:
- Burwood (Melbourne)
- Online
- Start date: November
- Available at:
- Burwood (Melbourne)
- Online
Course duration
You may be able to study available units in the optional third trimester to fast-track your degree, however your course duration may be extended if there are delays in meeting course requirements, such as completing a placement.
Mandatory student checks
Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.
Workload
You can expect to participate in a range of teaching activities each week. This could include lectures, seminars, online interactions, or professional experiences for Work Integrated Learning (WIL) units. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.
Participation requirements
Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.
Placement can occur at any time, including during standard holiday breaks. Learn about key dates at Deakin.Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.
Entry requirements
Selection is based on a holistic consideration of your academic merit, work experience, likelihood of success, availability of places, participation requirements, regulatory requirements, and individual circumstances. You will need to meet the minimum academic and English language proficiency requirements or higher to be considered for selection, but this does not guarantee admission.
A combination of qualifications and experience may be deemed equivalent to minimum academic requirements.
To be considered for admission to this degree you will need to meet the following criteria:
1 year full-time (or part-time equivalent) - 8 credit points
To be considered for admission to this degree (with 8 credit points of admission credit applied^*) you will need to meet at least one of the following criteria:
- bachelor honours (AQF8) degree in a related discipline*
- bachelor degree in a related discipline*, plus two years relevant work experience^
- graduate certificate or graduate diploma in a related discipline*
- evidence of academic capability judged to be equivalent
1.5 years full-time (or part-time equivalent) - 12 credit points
To be considered for admission to this degree (with 4 credit points of admission credit applied^*) you will need to meet at least one of the following criteria:
- bachelor degree or higher in a related discipline*
- bachelor degree in any discipline, plus two years relevant work experience^
- evidence of academic capability judged to be equivalent
2 years full-time (or part-time equivalent) - 16 credit points
To be considered for admission to this degree (without admission credit applied) you will need to meet at least one of the following criteria:
- bachelor degree or other qualification at a higher AQF level in any discipline
- evidence of academic capability judged to be equivalent.
Examples of related disciplines include, but not limited to: a Bachelor degree in Marketing or a Bachelor degree in Commerce or Business with a major of minor in Marketing.
Examples of relevant work experience include, but not limited to Marketing Professionals. This includes roles such as marketing executives, marketing managers, Chief Marketing Officers (CMOs), marketing analysts, marketing content creators, and marketing supervisors.
Senior Leadership Roles: This category extends beyond marketing and includes positions like Chief Executive Officers (CEOs), directors, Chief Financial Officers (CFOs), and general managers.
Entrepreneurs: Individuals who have successfully operated their own businesses for several years
To meet the English language proficiency requirements of this course, you will need to demonstrate at least one of the following:
- bachelor degree from a recognised English-speaking country
- IELTS overall score of 6.5 (with no band score less than 6.0) or equivalent
- Other evidence of English language proficiency (learn more about other ways to satisfy the requirements)
Learn more about Deakin courses and how we compare to other universities when it comes to the quality of our teaching and learning.
Not sure if you can get into Deakin postgraduate study? Postgraduate study doesn’t have to be a balancing act; we provide flexible course entry and exit options based on your desired career outcomes and the time you are able to commit to your study.
Recognition of prior learning
The University aims to provide students with as much credit as possible for approved prior study or informal learning.
You can refer to the recognition of prior learning (RPL) system which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.
Fees and scholarships
Fee information
Estimated tuition fee - full-fee paying place
$34,200 for 1 yr full-time - Full-fee paying place
Learn more about fees and your options for paying.
The available fee places for this course are detailed above. Not all courses at Deakin have Commonwealth supported places available.
The 'Estimated tuition fee' is provided as a guide only and represents the typical first-year tuition fees for students enrolled in this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Recognition of prior learning you have.
One year full-time study load is typically represented by eight credit points of study. Each unit you enrol in has a credit point value. The 'Estimated tuition fee' is calculated by adding together eight credit points of a typical combination of units for your course.
You can find the credit point value of each unit under the Unit Description by searching for the unit in the handbook. Learn more about fees and available payment options.
Higher Education Loan Program
Take the next step towards your ultimate degree with a Higher Education Loan Program (HELP) loan to help pay your tuition fees.
You may be eligible for a HELP loan – including FEE-HELP or HECS-HELP – depending on your course, type of fee place, and your citizenship or residency status. Check your eligibility and learn more about Government HELP loans.
Scholarship options
A Deakin scholarship can open the door to new opportunities. Whether you have something unique to offer or simply need a bit of extra support to reach your goals, we’re here to help. Scholarships can assist with course fees, living costs and study materials – so you can focus on achieving your best. Explore the range of opportunities and find the right fit for you.
Postgraduate bursary
We love welcoming Deakin alumni back to continue their journey with us. If you're starting a postgraduate award course, you may be eligible for a 10% discount on your enrolment fees, applied per unit. It's our way of supporting your next step.
Apply now
Apply directly to Deakin
To apply, create an account in the Deakin Application Portal, enter your personal details and education experience, upload supporting documents and submit. Need help? Play this video, or contact one of our friendly future student advisers on 1800 693 888 or submit an online enquiry.
Need more information on how to apply?
For more information on the application process and closing dates, see the How to apply webpage. If you're still having problems, please contact us for assistance.
Pathways
Alternate exits
- Graduate Certificate of Business (Marketing) (M589)
- Graduate Diploma of Business (Marketing) (M689)
Career outcomes
As a graduate of Deakin’s Master of Business (Marketing), you will be equipped with the practical skills, industry knowledge and professional network required to work as a professional marketer in a range of industries and organisations. You will be qualified and have the entrepreneurial ability to work across traditional marketing (brands, markets, product and research), non-traditional marketing (digital marketing, analytics, creative, CRM and e-commerce) or agency work (communications and content).
You will develop highly sought-after skills to make an impact across a wide range of careers, including roles as a:
- brand manager
- content developer and manager
- digital marketing manager
- director of marketing
- marketing manager
- marketing officer
- market research manager
- marketing specialist
- social media manager
- marketing analyst.
Professional recognition
Deakin Business School holds both AACSB and EQUIS accreditations. These prestigious accreditations are awarded to business schools that meet strict standards of quality, academic and professional excellence, and demonstrate a commitment to ongoing improvement and innovation in their courses, ensuring our graduates are employable worldwide.
The Master of Business (Marketing) is accredited by the Australian Marketing Institute (AMI). This means the program has been rigorously vetted by a third-party to ensure the quality and suitability of the curriculum to meet the needs of future practitioners.
Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.
| Deakin Graduate Learning Outcomes | Course Learning Outcomes |
|---|---|
| Discipline-specific knowledge and capabilities | Evaluate and apply advanced concepts and theories relating to marketing and business management. |
| Communication | Apply effective communication skills in marketing and business contexts. |
| Digital literacy | Obtain, manage, interpret and disseminate appropriate marketing information using digital technologies. |
| Critical thinking | Apply critical analysis skills to the (business) marketing environment. |
| Problem solving | Develop and apply problem solving skills and creativity to conceptualise, construct and recommend solutions for complex business issues facing local and international organisations. |
| Self-management | Apply self-management skills to work and learn independently and take responsibility for personal and professional development. |
| Teamwork | Collaborate with people from different backgrounds and contribute to the management of business and marketing teams. |
| Global citizenship | Engage as a marketing professional in a manner reflective of an understanding of ethical principles, professional codes of conduct and cultural variations. |
*Deakin references data from a range of government, higher education and reputable media sources. For more information, visit our University rankings page.
