#1 Melbourne university for course satisfaction
#2 business school in Melbourne for career impact
Top 3 business school in Melbourne
Why choose marketing technology at Deakin
Stay ahead in a fast-changing marketing landscape with Deakin’s Graduate Certificate of Marketing Technology. This course is designed for marketers who want to strengthen their career prospects with capabilities across the interconnected world of customer data, digital platforms, and marketing technologies.
Learn to synthesise customer insights, processes, and digital tools into cohesive, technology-enabled marketing strategies. Build practical skills across key marketing technology platforms, including automation, analytics, customer relationship management and personalisation. You will explore how to use MarTech to improve customer journeys, optimise campaigns and demonstrate clear return on investment to employers. The program is taught by experienced practitioners and academics who share current industry practice, so you graduate with up-to-date insights you can apply immediately in your role and use to position yourself for your next career step.
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Degrees shaped by employers
Study marketing technology through a curriculum informed by industry. Build skills aligned with current marketing and digital business practice.
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Future-focused marketing technology skills
Learn how marketing technology platforms, data and automation support modern campaigns. Build capability in MarTech tools used in contemporary marketing strategy.
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Digital and analytics capability
Strengthen digital literacy and data skills to interpret customer insights and evaluate campaign performance across digital marketing environments.
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Flexible postgraduate pathway
Choose online study for the flexibility to balance learning with your work and life commitments. This program can be a standalone qualification or a pathway into further marketing study at Deakin.
Connected to industry
Deakin’s strong industry connections help shape your learning. Build practical experience in real workplace contexts through work-integrated learning, mentoring and networking opportunities. Industry advisory boards also help shape our degrees, which means what you study is current, relevant and aligned to what your future employers need.
Deakin puts employability first
Career outcomes
Build technology, analytics and digital marketing skills for roles focused on customer insights, campaign performance, media, search and social platforms.
Marketing analyst
Analyse customer, market and campaign data to identify trends, measure performance and provide insights that help organisations improve marketing strategies and business decisions.
- $105k
Typical Australian annual salary
- 3/5
Job satisfaction
Digital marketing manager
Plan and manage digital campaigns across channels such as search, email, social media and websites. Use customer data and analytics to improve engagement, performance and return on investment.
- $115k
Typical Australian annual salary
- 11.4%
Projected job growth in 5 years
- 4.3/5
Job satisfaction
Other jobs
- Digital media manager
- Email marketing specialist
- Media coordinator
- Search marketing manager
- SEO analyst
- Social media coordinator
FAQs
The cost of studying at Deakin depends on your degree, units and study load – tuition fees are listed on degree pages under the fees and scholarships tab. Beyond tuition, you will need to budget for Overseas Student Health Cover (OSHC), accommodation, transport, groceries and textbooks. Find out more about the cost of living in Australia, use the Study Australia calculator to estimate living expenses and explore international scholarships which may help to reduce your tuition costs.
Deakin offers a range of merit-based scholarships that can reduce your postgraduate tuition fees by 20%, 25%, 50% or 100% for the duration of your degree. Eligibility varies by scholarship and the degree you choose, but you will automatically be considered for most scholarships when you apply to Deakin. Use the Find a scholarship tool and filter by 'citizenship' to see what is available to you, or explore Australia Awards scholarships if you are from an eligible country.
It depends on the degree and how you study. Graduate certificates typically take six months full time or one year part time. Graduate diplomas usually take one year full time and masters degrees typically take one to two years full time. Recognition of prior learning can reduce your study time. Check the degree page for full details.
Australia is widely regarded as one of the safest and most welcoming countries in the world for students, with strong legal protections, reliable public services and a multicultural community. In fact, Melbourne is ranked the #4 student city in the world! At Deakin, you will be part of a supportive community, with 24/7 help, dedicated campus security and practical tools to help you feel safe, confident and connected. Deakin’s SafeZone app also connects you directly to campus security and support services if you ever need help. Find out more about studying in Australia.
We value your experience and qualifications. That is why every new degree application at Deakin is assessed for recognition of prior learning (RPL). Through RPL, Deakin can assess your previous study and life experience and may award course credit that could reduce your study duration, as well as the cost of your study. Qualifications from universities and private tertiary institutions worldwide are considered, as is informal learning related to your degree. Use the RPL calculator to see how much credit you may be eligible for.
Deakin offers a wide range of support to help you settle in and succeed throughout your studies – we are ranked the #1 university in Melbourne for student support. You can access 1:1 study support, English language support, career planning help, disability services and free counselling, as well as financial assistance if you need it. On campus, the SafeZone app and 24/7 security services mean help is always within reach. You can explore the full range of support services for international students or start an online chat with a student ambassador before you arrive.
To enrol in a postgraduate degree at Deakin, many degrees require a minimum IELTS score of 6.0 (or equivalent). Some degrees require higher scores, so check the entry requirements tab on the degree page for details. You may also meet the requirement through recent secondary or university study completed in English, or by demonstrating five or more years of living and working in an English-speaking country. Eligibility is assessed on a case-by-case basis. If you do not yet meet the requirement, the Deakin University English Language Institute (DUELI) offers pathway programs to help develop your English reading, writing, listening and speaking skills. Completion of DUELI’s English for Academic Purposes can give you the minimum English language requirements for most Deakin degrees.
Deakin’s postgraduate degrees are designed to advance your career, whether you want to deepen expertise in your field, move into a specialist role or shift direction entirely. All our degrees are shaped by industry partners, so what you learn reflects what employers need now and into the future. We’re proud to be the #1 university in Melbourne for international student graduate employment. With flexible study options and financial support available, Deakin helps you gain the skills, recognition and confidence to reach your next professional goal.
*Deakin references data from a range of government, higher education and reputable media sources. Learn more about our achievements on our University rankings page, or explore our sources page for supporting references.
What will I study in the Graduate Certificate of Marketing Technology?
The Graduate Certificate of Marketing Technology equips you with the skills to understand and manage the technologies that power modern marketing. You’ll explore how data, marketing technology platforms and emerging tools shape customer engagement and marketing strategy.
Digital marketing systems and analytics
Understand marketing technology ecosystems
Explore how marketing technology platforms, automation tools and digital systems support customer engagement and campaign management.
Analyse marketing data and performance
Learn how organisations use data analytics to evaluate campaigns, understand audiences and improve marketing outcomes.
Apply digital and social media strategy
Examine how organisations use digital channels to communicate with audiences and deliver integrated marketing experiences.
Course structure
To complete the Graduate Certificate of Marketing Technology, you must pass 4 credit points.
Most units are equal to one credit point. This course is available part time only, with students typically studying one to two credit points each study period.
Are you a current student? For course information that applies to the year you started your degree, visit the handbook.
All students are required to meet the University's academic progress and conduct requirements
Units
Professional recognition
Deakin Business School holds both AACSB and EQUIS accreditations. These prestigious accreditations are awarded to business schools that meet strict standards of quality, academic and professional excellence, and demonstrate a commitment to ongoing improvement and innovation in their courses, ensuring our graduates are employable worldwide.
What to expect while studying
Course duration may be affected by delays in completing course requirements, such as failing of units or accessing or completing placements.
Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.
You can expect to participate in a range of teaching activities each week. This could include lectures, seminars, online interactions, or professional experiences for Work Integrated Learning (WIL) units. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.
Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.
Placement can occur at any time, including during standard holiday breaks. Learn about key dates at Deakin.This course does not require students to complete compulsory work integrated learning units.
Deakin offers many courses which can be studied by distance education overseas.
However, international students living in Australia on a student visa, in each compulsory trimester (that is, Trimesters 1 and 2), must enrol in at least one unit that is offered as a Campus located unit and can, in addition enrol in units offered online. International students may undertake a maximum of up to one third (or equivalent) of their study as online study. Please note enrolment in one face to face unit in compulsory study periods is only allowed if the student is completing their final unit of study and will not exceed maximum one third (or equivalent) online requirement.
At Deakin, we're committed to ensuring an inclusive environment that supports all students to belong, thrive and succeed. We work closely with students, where needed, to identify potential barriers to participation and where possible, provide tailored support so students can engage with learning and assessment activities.
If you are neurodivergent, have a disability, health condition or mental health condition that may impact your study or participation in university life, and want to know how Deakin could support you, contact our Domestic students (opens in a new window) or International students (opens in a new window) or Disability Resource Centre (opens email client) teams for a collaborative and confidential discussion. This discussion is to support you to make plans for your studies and future career and will not have any bearing on your application to the course.
When can I start?
When you study depends on your course, location and available intakes. Check the table to see when you can start and how study is offered throughout the year.
Please note: this course is part-time study only.
Your course learning outcomes describe the knowledge, skills and capabilities you’ll develop and be able to demonstrate by the time you graduate. Built into your course through your units and assessments, they provide a clear picture of what you’ll be equipped to know, understand and do – preparing you to apply your learning with confidence beyond university.
| Course Learning Outcomes |
|---|
| Apply specialised knowledge of marketing technology to manage marketing activities effectively and efficiently |
| Communicate in marketing and business contexts using appropriate tools and techniques |
| Obtain, manage, interpret and disseminate appropriate marketing information using marketing technology to optimise marketing activity outcomes |
| Critically analyse, evaluate and synthesise marketing data, information, and theories for marketing decision-making |
| Use marketing technology to generate Marketing solutions to complex, real-world problems |
| Engage professionally with the social, cultural, and ethical issues that affect marketing globally |
- Award granted
- Graduate Certificate of Marketing Technology
- Year
2027 course information
- Deakin code
- M560
- Level
- Postgraduate (Graduate Certificate and Graduate Diploma)
- Australian Qualifications Framework (AQF) recognition
The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8
Fees
Estimated tuition fee
$23,000
AUD
The estimated tuition fee above is based on a typical enrolment of 4 credit points undertaken within the same academic year and is provided as a guide only. Your tuition fees are determined by your course and unit enrolment. Your tuition fees will vary depending on your study load, the course duration, and any approved recognition of prior learning.
Scholarships
Deakin scholarships recognise your hard work and achievements. Our support can ease the financial pressure of studying in Australia so you stay focused on your success. Numbers are limited, so apply early for the best chance.
Apply now
Apply directly to Deakin
Applications can be made directly to the University through StudyLink Connect - Deakin University's International Student Application Service.
We recommend engaging with a Deakin Authorised Agent who can assist you with the process and submit the application.
Recognition of prior learning
We value your previous study and experience. Recognition of prior learning enables you to get credit for what you've already achieved. When you apply, we'll consider your previous study and experience for recognition of prior learning.