Graduate Certificate of Marketing Technology

Postgraduate coursework

Accelerate your career prospects with the latest in MarTech. The units in this course will help you harness emerging technologies where you are and where you want to go.

Key facts

English language requirements

IELTS overall score of 6.5 (with no band score less than 6) or equivalent

Duration

1 year part-time.

Campuses

Current Deakin Students

To access your official course details for the year you started your degree, please visit the handbook

Course overview

Supercharge your career prospects and earning potential in under 12 months at Deakin Business School.

The world of marketing is witnessing a dramatic transformation. How organisations work and implement marketing in practice is changing at breakneck speed. It is crucial that practitioners of the future are skilled across a vast set of marketing technology solutions.

The new Graduate Certificate in Marketing Technology at Deakin Business School equips marketing professionals with essential MarTech knowledge and capabilities needed to survive and thrive.This course is suited to anyone who wishes to enhance their existing marketing expertise with the latest thinking about technology enhanced marketing practice.

Learn from award winning practitioners and academics with industry insights

Developed in response to industry demand, the Graduate Certificate of Marketing Technology is a step up from digital marketing. Critically, your learning is delivered by Deakin Business School, ensuring a commercial sustainability lens on marketing benefits and outcomes. Your instructors blend the world’s best minds in marketing science and practice. They possess strong applied technology and analytical skills and are published in the most elite business journals in the world.

The graduate certificate prepares you to be able to:

  • Design or recommend a strategic MarTech eco-system suitable for your organisation.
  • Activate data insights and assure marketing performance.
  • Design and manage customer interactions holistically over the entire customer journey.
  • Embrace artificial intelligence, automation and technology platforms.
Read More

Course information

Award granted
Graduate Certificate of Marketing Technology
Year

2022 course information

Deakin code
M560
Level
Postgraduate (Graduate Certificate and Graduate Diploma)
Approval status

This course is approved by the University under the Higher Education Standards Framework.

Australian Qualifications Framework (AQF) recognition

The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8.

Course structure

To complete the Graduate Certificate of Marketing Technology, students must attain a total of 4 credit points, consisting of 4 credit points of core units, plus completion of the compulsory 0-credit point module, MAI010 Academic Integrity Module.

Most units (think of units as 'subjects') are equal to 1 credit point.

 

Core units

  • Artificial Intelligence for Business
  • Digital and Social Media Marketing
  • Marketing Analytics
  • Fundamentals of Martech
  • Compulsory 0-credit point module

    To be completed in the first trimester of study:-

  • Academic Integrity Module
  • Campuses by intake

    Campus availability varies per trimester. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Read more to learn where this course will be offered throughout the year.

    Trimester 1 - March

    • Start date: March
    • Available at:
      • Cloud Campus

      This course is offered part-time only in Trimester 1 and Trimester 2

    Trimester 2 - July

    • Start date: July
    • Available at:
      • Cloud Campus

    Please note this course is part-time only.

    Additional course information

    Mandatory student checks
    Any unit which contains work-integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. Refer to the relevant unit guide.

    Course duration
    - additional information
    Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.

    Mandatory student checks

    Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.

    Workload

    As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

    Participation requirements

    Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.

    Placement can occur at any time, including during the standard holiday breaks listed here: https://www.deakin.edu.au/courses/key-dates.

    Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.

    Work experience

    This course does not require students to complete compulsory work integrated learning units.

    Entry requirements

    Entry information

    Minimum admission criteria:

    • Bachelor degree or higher, or
    • two years of relevant work experience, or
    • evidence of academic capability judged to be equivalent 

     

    IELTS / English language requirements

    Please note that English language requirements exist for entry to this course and you will be required to meet the English language level requirement that is applicable in the year of your commencement of studies.

    It is the students’ responsibility to ensure that she/he has the required IELTS score to register with any external accredited courses. (more details)

    Deakin University offers admission to postgraduate courses through a number of Admission categories. To be eligible for admission to this program, applicants must meet the course requirements.

    All applicants must meet the minimum English language requirements.

    Please note that meeting the minimum admission requirements does not guarantee selection, which is based on merit, likelihood of success and availability of places in the course.

    For more information on the Admission Criteria and Selection (Higher Education Courses) Policy visit the Deakin Policy Library

    Cloud studies

    Deakin offers many courses which can be studied by distance education overseas.

    However, international students living in Australia on a student visa, in each compulsory trimester (that is, Trimesters 1 and 2), must enrol in at least one unit that is offered as a Campus located unit and can, in addition enrol in units offered via Cloud (online). International students may undertake a maximum of up to one third (or equivalent) of their study as Cloud (online) study. Please note enrolment in one face to face unit in compulsory study periods is only allowed if the student is completing their final unit of study and will not exceed maximum one third (or equivalent) online requirement.

    Recognition of prior learning

    If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for Recognition of Prior Learning. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your Recognition of Prior Learning.
    Your Recognition of Prior Learning is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.

    You can also refer to the Recognition of Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.

    Fees and scholarships

    Fee information

    Estimated tuition fee - full-fee paying place

    The 'Estimated tuition fee' is provided as a guide only based on a typical enrolment of students completing this course within the same year in which they started. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Recognition of Prior Learning you have.

    The 'Estimated tuition fee' is calculated by adding together four credit points of study. Four credit points is used as it represents a typical enrolment load for a Graduate Certificate.

    Each unit you enrol in has a credit point value. You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.

    Learn more about tuition fees.

    Scholarship options

    A Deakin scholarship might change your life. If you've got something special to offer Deakin – or you just need the financial help to get you here – we may have a scholarship opportunity for you.

    Search or browse through our scholarships

    Postgraduate bursary

    If you’re a Deakin alumnus commencing a postgraduate award course, you may be eligible to receive a 10% reduction per unit on your enrolment fees.

    Learn more about the 10% Deakin alumni discount

    Apply now

    Apply through Deakin

    Applications can be made directly to the University through StudyLink Connect - Deakin University's International Student Application Service. For information on the application process and closing dates, see the How to apply web page.

    Deakin International office or Deakin representative

    Fill out the application form and submit to a Deakin International office or take your application form to a Deakin representative for assistance

    Need more information on how to apply?

    For information on the application process and closing dates, see the How to apply webpage
    If you’re still having problems, please contact Deakin International for assistance.

    Careers

    Career outcomes

    Whether you’re currently working in the industry or looking to move into a financial planning role, you’ll be well prepared to excel in a variety of positions including:

    • media coordinator
    • search manager
    • social media coordinator
    • search engine marketing manager
    • media manager
    • marketing analyst
    • email marketing specialist
    • search engine optimisation analyst
    • digital media manager

    Course learning outcomes

    Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.

    Graduate Learning Outcome Course Learning Outcome
    Discipline specific knowledge and capabilities

    Apply specialised knowledge of marketing technology to manage marketing activities effectively and efficiently

    Communication Communicate in marketing and business contexts using appropriate tools and techniques
    Digital literacy

    Obtain, manage, interpret and disseminate appropriate marketing information using marketing technology to optimise marketing activity outcomes

    Critical thinking

    Critically analyse, evaluate and synthesise marketing data, information, and theories for marketing decision-making

    Problem solving

    Use marketing technology to generate Marketing solutions to complex, real-world problems

    Self-management

    Not explicitly addressed as a learning outcome in this award

    Teamwork

    Not explicitly addressed as a learning outcome in this award

    Global citizenship

    Engage professionally with the social, cultural, and ethical issues that affect marketing globally