Key facts
Duration
1 year part-time
Locations
Course overview
Stay ahead in a fast-changing marketing landscape with Deakin’s Graduate Certificate of Marketing Technology. This course is designed for marketers who want to strengthen their career prospects with capabilities across the interconnected world of customer data, digital platforms, and marketing technologies.
Learn to synthesise customer insights, processes, and digital tools into cohesive, technology-enabled marketing strategies. Build practical skills across key marketing technology platforms, including automation, analytics, customer relationship management and personalisation. You will explore how to use MarTech to improve customer journeys, optimise campaigns and demonstrate clear return on investment to employers. The program is taught by experienced practitioners and academics who share current industry practice, so you graduate with up-to-date insights you can apply immediately in your role and use to position yourself for your next career step.
Key dates
Direct applications to Deakin for Trimester 1 2027 close 7 February 2027
Current Deakin students
To access your official course details for the year you started your degree, please visit the handbook
- Award granted
- Graduate Certificate of Marketing Technology
- Year
2027 course information
- Deakin code
- M560
- Level
- Postgraduate (Graduate Certificate and Graduate Diploma)
- Australian Qualifications Framework (AQF) recognition
The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8
Flexible course delivery
Deakin’s blend of online and on-campus learning means you can balance work, study and personal development. Achieve work-life balance – study with Deakin's dedicated support and flexible learning options.
Course structure
To complete the Graduate Certificate of Marketing Technology you must pass 4 credit points. This includes:
- DAI001 Academic Integrity and Respect at Deakin (0-credit-point compulsory unit) in your first study period
- 4 credit points of core units.
Most units are equal to one credit point.
Students are required to meet the University's academic progress and conduct requirements.
Intakes by location
The availability of a course varies across locations and intakes. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Check each intake for up-to-date information on when and where you can commence your studies.
- Start date: March
- Available at:
- Burwood (Melbourne)
- Online
- Start date: July
- Available at:
- Burwood (Melbourne)
- Online
Please note: this course is part-time study only.
Course duration
Course duration may be affected by delays in completing course requirements, such as failing of units or accessing or completing placements.
Mandatory student checks
Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.
Workload
You can expect to participate in a range of teaching activities each week. This could include lectures, seminars, online interactions, or professional experiences for Work Integrated Learning (WIL) units. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.
Participation requirements
Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.
Placement can occur at any time, including during standard holiday breaks. Learn about key dates at Deakin.Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.
Work experience
This course does not require students to complete compulsory work integrated learning units.
Entry requirements
Selection is based on a holistic consideration of your academic merit, work experience, likelihood of success, availability of places, participation requirements, regulatory requirements, and individual circumstances. You will need to meet the minimum academic and English language proficiency requirements or higher to be considered for selection, but this does not guarantee admission.
A combination of qualifications and experience may be deemed equivalent to minimum academic requirements.
To be considered for admission to this degree you will need to meet at least one of the following criteria:
- completion of a bachelor degree or higher
- two years of relevant work experience (or part time equivalent)*
Examples of relevant work experience include, but not limited to Marketing Professionals. This includes roles such as marketing executives, marketing managers, Chief Marketing Officers (CMOs), marketing analysts, marketing content creators, and marketing supervisors.
Senior Leadership Roles: This category extends beyond marketing and includes positions like Chief Executive Officers (CEOs), directors, Chief Financial Officers (CFOs), and general managers.
Entrepreneurs: Individuals who have successfully operated their own businesses for several years
To meet the English language proficiency requirements of this course, you will need to demonstrate at least one of the following:
- bachelor degree from a recognised English-speaking country
- IELTS overall score of 6.5 (with no band score less than 6.0) or equivalent
- other evidence of English language proficiency (learn more about other ways to satisfy the requirements)
Learn more about Deakin courses and how we compare to other universities when it comes to the quality of our teaching and learning.
Not sure if you can get into Deakin postgraduate study? Postgraduate study doesn’t have to be a balancing act; we provide flexible course entry and exit options based on your desired career outcomes and the time you are able to commit to your study.
Recognition of prior learning
The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.
You can also refer to the recognition of prior learning (RPL) system which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.
Fees and scholarships
Fee information
Estimated tuition fee - (CSP) ?Enrolling in a Commonwealth Supported Place (CSP) means the Australian Government pays part of your course fees directly to Deakin, and you pay a 'student contribution'.
$6,976 - Commonwealth Supported Place (CSP)
Learn more about fees.
The estimated tuition (student contribution) fee above is based on a typical enrolment of 4 credit points undertaken within the same academic year and is provided as a guide only. Your student contribution is determined by the units you enrol in and will vary depending on the units you choose, your study load, the course duration, and any approved recognition of prior learning. You may also be eligible for a HECS-HELP loan to defer payment of all or part of your student contribution.
Check your eligibility or learn more about CSP or HECS-HELP.
Scholarship options
A Deakin scholarship can open the door to new opportunities. Whether you have something unique to offer or simply need a bit of extra support to reach your goals, we’re here to help. Scholarships can assist with course fees, living costs and study materials – so you can focus on achieving your best. Explore the range of opportunities and find the right fit for you.
Deakin alumni discount
We love welcoming Deakin alumni back to continue their journey with us. If you're starting a postgraduate award course, you may be eligible for a 10% discount on your enrolment fees, applied per unit. It's our way of supporting your next step.
Apply now
Apply directly to Deakin
To apply, create an account in the Deakin Application Portal, enter your personal details and education experience, upload supporting documents and submit. Need help? Play this video, or contact one of our friendly future student advisers on 1800 693 888 or submit an online enquiry.
Career outcomes
Whether you are currently working in the industry or looking to move into a tech-oriented marketing role, you will be well prepared to excel in a variety of positions including:
- email marketing specialist
- digital media manager
- marketing analyst
- media coordinator
- media manager
- search engine marketing manager
- search engine optimisation analyst
- search manager
- social media coordinator.
Professional recognition
Deakin Business School holds both AACSB and EQUIS accreditations. These prestigious accreditations are awarded to business schools that meet strict standards of quality, academic and professional excellence, and demonstrate a commitment to ongoing improvement and innovation in their courses, ensuring our graduates are employable worldwide.
Your course learning outcomes describe the knowledge, skills and capabilities you’ll develop and be able to demonstrate by the time you graduate. Built into your course through your units and assessments, they provide a clear picture of what you’ll be equipped to know, understand and do – preparing you to apply your learning with confidence beyond university.
| Course Learning Outcomes |
|---|
| Apply specialised knowledge of marketing technology to manage marketing activities effectively and efficiently |
| Communicate in marketing and business contexts using appropriate tools and techniques |
| Obtain, manage, interpret and disseminate appropriate marketing information using marketing technology to optimise marketing activity outcomes |
| Critically analyse, evaluate and synthesise marketing data, information, and theories for marketing decision-making |
| Use marketing technology to generate Marketing solutions to complex, real-world problems |
| Engage professionally with the social, cultural, and ethical issues that affect marketing globally |
*Deakin references data from a range of government, higher education and reputable media sources. Learn more about our achievements on our University rankings page, or explore our sources page for supporting references.
