#1 Victorian university for course satisfaction
#2 business school in Victoria for career impact
Top 3 business school in Victoria
Why choose marketing technology at Deakin
Stay ahead in a fast-changing marketing landscape with Deakin’s Graduate Certificate of Marketing Technology. This course is designed for marketers who want to strengthen their career prospects with capabilities across the interconnected world of customer data, digital platforms, and marketing technologies.
Learn to synthesise customer insights, processes, and digital tools into cohesive, technology-enabled marketing strategies. Build practical skills across key marketing technology platforms, including automation, analytics, customer relationship management and personalisation. You will explore how to use MarTech to improve customer journeys, optimise campaigns and demonstrate clear return on investment to employers. The program is taught by experienced practitioners and academics who share current industry practice, so you graduate with up-to-date insights you can apply immediately in your role and use to position yourself for your next career step.
-
Degrees shaped by employers
Study marketing technology through a curriculum informed by industry. Build skills aligned with current marketing and digital business practice.
-
Future-focused marketing technology skills
Learn how marketing platforms, data and automation support modern campaigns while building capability with MarTech tools.
-
Digital and analytics capability
Strengthen digital literacy and data skills to interpret customer insights and evaluate campaign performance across digital marketing environments.
-
Flexible postgraduate pathway
Choose online and part-time study to fit learning around work and life commitments. This program can be a standalone qualification or a pathway into further marketing study at Deakin.
Connected to industry
Deakin’s strong industry connections help shape your learning. Build practical experience in real workplace contexts through work-integrated learning, mentoring and networking opportunities. Industry advisory boards also help shape our degrees, which means what you study is current, relevant and aligned to what your future employers need.
Deakin puts employability first
Career outcomes
Build technology, analytics and digital marketing skills for roles focused on customer insights, campaign performance, media, search and social platforms.
Marketing analyst
Analyse customer, market and campaign data to identify trends, measure performance and provide insights that help organisations improve marketing strategies and business decisions.
- $105k
Typical Australian annual salary
- 3/5
Job satisfaction
Digital marketing manager
Plan and manage digital campaigns across channels such as search, email, social media and websites. Use customer data and analytics to improve engagement, performance and return on investment.
- $115k
Typical Australian annual salary
- 11.4%
Projected job growth in 5 years
- 4.3/5
Job satisfaction
Other jobs
- Digital media manager
- Email marketing specialist
- Media coordinator
- Search marketing manager
- SEO analyst
- Social media coordinator
Key dates
Direct applications
Trimester 1 2027 applications close 7 February 2027
FAQs
A Deakin postgraduate degree can help you advance your career, deepen your expertise in a specialist field, pivot into a new industry and stand out in a competitive job market. Every course is built with industry input and taught by academics who are active practitioners, so the skills you gain are immediately applicable. Postgraduate study at Deakin is also your chance to connect with leaders in your field and build a network of industry contacts who become valuable professional connections, giving you an advantage that goes well beyond the qualification itself.
Most Deakin postgraduate courses are fee-paying, but there are practical ways to manage the cost of study. You can defer fees with a FEE-HELP loan, repaid through the ATO once you earn above the income threshold. A number of courses have Commonwealth Supported Places where the government covers part of your tuition. Deakin scholarships recognise academic achievement, professional experience and financial need. If you've studied at Deakin before, you may be eligible for a 10% alumni discount. Recognition of prior learning can also reduce costs by crediting past study so you finish sooner.
Yes to all three. Most Deakin postgraduate degrees can be studied online, on campus or a blend of both, and you may be able to switch between full and part time at the start of each trimester to suit your life. If you want to move faster, select courses offer a one-year masters degree designed for working professionals. With three start dates each year for most courses – March, July and November – you don't have to wait long to begin.
The main differences are depth, duration and career outcomes. A graduate certificate is a short, focused qualification, typically six months full time, ideal for upskilling quickly in a specific area. A graduate diploma offers broader knowledge or supports a career change, usually one-year full time. A masters degree delivers advanced expertise and professional recognition, typically one to two years full time. You can also stack qualifications – complete a graduate certificate and use the credit towards a masters.
Each Deakin postgraduate course has a unique structure, check the course stucture section of the course page to see compulsory units, electives and any specialisation streams available. All courses are shaped by industry, so content reflects real challenges in your field. Many courses let you tailor your studies through elective units or specialisations, and some include a capstone project where you apply your learning to a genuine workplace problem.
Entry requirements vary by course, so check this tab on the course page for specific criteria. Most Deakin postgraduate courses require a relevant bachelor degree, though some may accept significant demonstrable work experience as an alternative. You may also be able to build eligibility through a graduate certificate or graduate diploma, which in many cases could count towards a masters degree.
Deakin postgraduate courses are built with industry input, so you're learning skills employers are actively looking for. Depending on your course, you may access work-integrated learning through placements, internships or industry projects with partners including Microsoft, KPMG, National Australia Bank and the Geelong Cats Football Club. DeakinTALENT, Deakin's career service, supports you throughout your studies and for life, helping you grow your network and connect with opportunities in your field.
Yes. Recognition of prior learning (RPL) may turn your previous study or work experience into course credit, reducing both your study time and tuition costs. For some masters degrees, you may be able to receive credit for up to two-thirds of the course, if eligible. Use the RPL calculator to get an indication of what you might receive, and note that prior learning must generally be within the last 10 years, although some courses have a shorter time limit. You can apply for RPL as part of your course application.
*Deakin references data from a range of government, higher education and reputable media sources. Learn more about our achievements on our University rankings page, or explore our sources page for supporting references.
What will I study in the Graduate Certificate of Marketing Technology?
The Graduate Certificate of Marketing Technology equips you with the skills to understand and manage the technologies that power modern marketing. You’ll explore how data, marketing technology platforms and emerging tools shape customer engagement and marketing strategy.
Digital marketing systems and analytics
Understand marketing technology ecosystems
Explore how marketing technology platforms, automation tools and digital systems support customer engagement and campaign management.
Analyse marketing data and performance
Learn how organisations use data analytics to evaluate campaigns, understand audiences and improve marketing outcomes.
Apply digital and social media strategy
Examine how organisations use digital channels to communicate with audiences and deliver integrated marketing experiences.
Course structure
To complete the Graduate Certificate of Marketing Technology, you must pass 4 credit points.
Most units are equal to one credit point. This course is available part time only, with students typically studying one to two credit points each study period.
Are you a current student? For course information that applies to the year you started your degree, visit the handbook.
All students are required to meet the University's academic progress and conduct requirements
Units
Professional recognition
Deakin Business School holds both AACSB and EQUIS accreditations. These prestigious accreditations are awarded to business schools that meet strict standards of quality, academic and professional excellence, and demonstrate a commitment to ongoing improvement and innovation in their courses, ensuring our graduates are employable worldwide.
What to expect while studying
Course duration may be affected by delays in completing course requirements, such as failing of units or accessing or completing placements.
Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.
You can expect to participate in a range of teaching activities each week. This could include lectures, seminars, online interactions, or professional experiences for Work Integrated Learning (WIL) units. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.
Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.
Placement can occur at any time, including during standard holiday breaks. Learn about key dates at Deakin.This course does not require students to complete compulsory work integrated learning units.
At Deakin, we're committed to ensuring an inclusive environment that supports all students to belong, thrive and succeed. We work closely with students, where needed, to identify potential barriers to participation and where possible, provide tailored support so students can engage with learning and assessment activities.
If you are neurodivergent, have a disability, health condition or mental health condition that may impact your study or participation in university life, and want to know how Deakin could support you, contact our Domestic students (opens in a new window) or International students (opens in a new window) or Disability Resource Centre (opens email client) teams for a collaborative and confidential discussion. This discussion is to support you to make plans for your studies and future career and will not have any bearing on your application to the course.
When can I start?
When you study depends on your course, location and available intakes. Check the table to see when you can start and how study is offered throughout the year.
Please note: this course is part-time study only.
Your course learning outcomes describe the knowledge, skills and capabilities you’ll develop and be able to demonstrate by the time you graduate. Built into your course through your units and assessments, they provide a clear picture of what you’ll be equipped to know, understand and do – preparing you to apply your learning with confidence beyond university.
| Course Learning Outcomes |
|---|
| Apply specialised knowledge of marketing technology to manage marketing activities effectively and efficiently |
| Communicate in marketing and business contexts using appropriate tools and techniques |
| Obtain, manage, interpret and disseminate appropriate marketing information using marketing technology to optimise marketing activity outcomes |
| Critically analyse, evaluate and synthesise marketing data, information, and theories for marketing decision-making |
| Use marketing technology to generate Marketing solutions to complex, real-world problems |
| Engage professionally with the social, cultural, and ethical issues that affect marketing globally |
- Award granted
- Graduate Certificate of Marketing Technology
- Year
2027 course information
- Deakin code
- M560
- Level
- Postgraduate (Graduate Certificate and Graduate Diploma)
- Australian Qualifications Framework (AQF) recognition
The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8
Fees
Estimated tuition fee
$6,976
- Commonwealth Supported Place (CSP)
The estimated tuition (student contribution) fee above is based on a typical enrolment of 4 credit points undertaken within the same academic year and is provided as a guide only. Your student contribution is determined by the units you enrol in and will vary depending on the units you choose, your study load, the course duration, and any approved recognition of prior learning. You may also be eligible for a HECS-HELP loan to defer payment of all or part of your student contribution.
Check your eligibility or learn more about CSP or HECS-HELP.
Scholarships
We want to help you excel at Deakin. Our scholarships recognise your dedication and achievements, providing financial support that can ease the cost of living and studying. With less pressure, you'll have more freedom to focus on what matters most – your education and future success.
Applications for 2027 are open
Ready to take the next step? Apply now to start your journey at Deakin and get ready for what’s next.
Key dates
Direct applications
Trimester 1 2027 applications close 7 February 2027
Apply now
Apply direct
Simply create an account in the Deakin Application Portal, enter your personal and educational details, upload your supporting documents and submit your application.
Recognition of prior learning
We value your previous study and experience. Recognition of prior learning enables you to get credit for what you've already achieved. When you apply, we'll consider your previous study and experience for recognition of prior learning.