Graduate Certificate of Marketing Technology

Postgraduate coursework

Accelerate your career prospects with the latest in MarTech. The units in this course will help you harness emerging technologies where you are and where you want to go.

Key facts

Duration

1 year part-time

Key dates

Direct applications to Deakin for Trimester 1 2023 close 19 February 2023

Current Deakin Students

To access your official course details for the year you started your degree, please visit the handbook

Course overview

Supercharge your career prospects and earning potential in under 12 months at Deakin Business School.

The world of marketing is witnessing a dramatic transformation. How organisations work and implement marketing in practice is changing at breakneck speed. It is crucial that practitioners of the future are skilled across a vast set of marketing technology solutions.

The new Graduate Certificate in Marketing Technology at Deakin Business School equips marketing professionals with essential MarTech knowledge and capabilities needed to survive and thrive.This course is suited to anyone who wishes to enhance their existing marketing expertise with the latest thinking about technology enhanced marketing practice.

Learn from award-winning practitioners and academics with industry insights

Developed in response to industry demand, the Graduate Certificate of Marketing Technology is a step up from digital marketing. Critically, your learning is delivered by Deakin Business School, ensuring a commercial sustainability lens on marketing benefits and outcomes. Your instructors blend the world’s best minds in marketing science and practice. They possess strong applied technology and analytical skills and are published in the most elite business journals in the world.

The graduate certificate prepares you to be able to:

  • Design or recommend a strategic MarTech eco-system suitable for your organisation.
  • Activate data insights and assure marketing performance.
  • Design and manage customer interactions holistically over the entire customer journey.
  • Embrace artificial intelligence, automation and technology platforms.
Read More

Course information

Award granted
Graduate Certificate of Marketing Technology
Year

2023 course information

Deakin code
M560
Level
Postgraduate (Graduate Certificate and Graduate Diploma)
Approval status

This course is approved by the University under the Higher Education Standards Framework.

Australian Qualifications Framework (AQF) recognition

The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8.

Course structure

To complete the Graduate Certificate of Marketing Technology, students must attain a total of 4 credit points, consisting of 4 credit points of core units, plus completion of the compulsory 0-credit point module, MAI010 Academic Integrity Module.

Most units (think of units as 'subjects') are equal to 1 credit point.

 

Core units

  • Artificial Intelligence Strategies and Enterprise Applications
  • Digital and Social Media Marketing
  • Marketing Analytics
  • Fundamentals of Martech
  • Compulsory 0-credit point module

    To be completed in the first trimester of study:-

  • Academic Integrity Module
  • Campuses by intake

    Campus availability varies per trimester. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Read more to learn where this course will be offered throughout the year.

    Trimester 1 - March

    • Start date: March
    • Available at:
      • Burwood (Melbourne)
      • Cloud Campus

      This course is offered part-time only in Trimester 1 and Trimester 2

    Trimester 2 - July

    • Start date: July
    • Available at:
      • Burwood (Melbourne)
      • Cloud Campus

    Please note this course is part-time only.

    Additional course information

    Mandatory student checks
    Any unit which contains work-integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. Refer to the relevant unit guide.

    Course duration
    - additional information
    Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.

    Mandatory student checks

    Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.

    Workload

    As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

    Participation requirements

    Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.

    Placement can occur at any time, including during the standard holiday breaks listed here: https://www.deakin.edu.au/courses/key-dates.

    Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.

    Work experience

    This course does not require students to complete compulsory work integrated learning units.

    Entry requirements

    Entry information

    Minimum admission criteria:

    • Bachelor degree or higher or
    • two years of relevant work experience, or
    • evidence of academic capability judged to be equivalent

     

    Deakin University offers admission to postgraduate courses through a number of Admission categories.

    All applicants must meet the minimum English language requirements.

    Please note that meeting the minimum admission requirements does not guarantee selection, which is based on merit, likelihood of success and availability of places in the course.

    For more information on the Admission Criteria and Selection (Higher Education Courses) Policy visit the Deakin Policy Library

    Recognition of prior learning

    The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

    You can also refer to the Recognition of Prior Learning System which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.

    Fees and scholarships

    Fee information

    Estimated tuition fee - full-fee paying place

    The available fee places for this course are detailed above. Not all courses at Deakin have Commonwealth supported places available.

    The 'Estimated tuition fee' is provided as a guide only based on a typical enrolment of students completing this course within the same year as they started. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Recognition of Prior Learning.

    One year full-time study load is typically represented by four credit points of study for Graduate Certificates. Each unit you enrol in has a credit point value. The 'Estimated tuition fee' is calculated by adding together four credit points of a typical combination of units for your course.

    You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.

    Learn more about fees and available payment options.

    FEE-HELP calculator

    What is FEE-HELP?

    FEE-HELP loans cover up to 100% of tuition fees for eligible students. By taking out a FEE-HELP loan, the government pays your tuition fees directly to Deakin, and the balance is repaid from your employment income - but only once you're earning over $47,014.

    Please note: fees shown by the calculator are indicative only and based on 2022 rates. Actual fees may vary. We advise confirming fees with Prospective Student Enquiries prior to enrolment.

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    • $* is the estimated full cost for a Graduate Certificate of Marketing Technology (4 credit points), based on the 2022 fees.
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    *Disclaimer

    Deakin University (Deakin):

    • gives no warranty and accepts no responsibility for the currency, accuracy or the completeness of the information provided;
    • advises users that no reliance should be placed upon on the information provided, and;
    • instructs users that they should confirm the actual course fee with Prospective Student Enquiries prior to enrolment.

    This tool provides indicative information about the fees that will be payable in respect of courses and subjects offered to prospective students domiciled in Australia during the periods indicated.

    Please note that the fees shown by the calculator are indicative only and actual fees may vary. Users are advised to confirm the actual course fee with Prospective Student Enquiries prior to enrolment.

    The estimated course fee is based on the tuition fee costs applicable to a domestic full time student commencing the course in Trimester 1 and studying full time for the duration of the course but:

    • does not include non-tuition costs that may apply, such as Student Services and Amenities Fees (SSAF);
    • does not take into account any scholarships or bursaries awarded to the student (including the 10% Deakin alumni discount);
    • assumes the maximum number of units that need to be successfully completed actual number completed may be reduced if recognition of prior learning is granted;
    • assumes that no exceptional, or non-typical, circumstances apply to the proposed course of study;
    • assumes that the options that the user selects are appropriate for the course of study that they intend to undertake;
    • where fees are estimated for future years those fee will be subject to annual increases in accordance with increases in the cost of course delivery.

    Scholarship options

    A Deakin scholarship might change your life. If you've got something special to offer Deakin – or you just need the financial help to get you here – we may have a scholarship opportunity for you.

    Search or browse through our scholarships

    Postgraduate bursary

    If you’re a Deakin alumnus commencing a postgraduate award course, you may be eligible to receive a 10% reduction per unit on your enrolment fees.

    Learn more about the 10% Deakin alumni discount

    Apply now

    Apply direct to Deakin

    Applications can be made directly to the University through the Deakin Application Portal. For information on the application process and closing dates, see the how to apply web page. Please note that closing dates may vary for individual courses.

    Need more information on how to apply?

    For more information on the application process and closing dates, see the How to apply webpage. If you're still having problems, please contact us for assistance.

    Contact information

    Our friendly advisers are available to speak to you one-on-one about your study options, support services and how we can help you further your career.

    Call us 1800 693 888 (Mon–Fri, 9am–5pm)
    Live Chat Mon–Thurs, 8am–7pm, Fri 8am–5pm

    Careers

    Career outcomes

    Whether you’re currently working in the industry or looking to move into a financial planning role, you’ll be well prepared to excel in a variety of positions including:

    • media coordinator
    • search manager
    • social media coordinator
    • search engine marketing manager
    • media manager
    • marketing analyst
    • email marketing specialist
    • search engine optimisation analyst
    • digital media manager.

    Course learning outcomes

    Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.

    Graduate Learning Outcome Course Learning Outcome
    Discipline specific knowledge and capabilities

    Apply specialised knowledge of marketing technology to manage marketing activities effectively and efficiently

    Communication Communicate in marketing and business contexts using appropriate tools and techniques
    Digital literacy

    Obtain, manage, interpret and disseminate appropriate marketing information using marketing technology to optimise marketing activity outcomes

    Critical thinking

    Critically analyse, evaluate and synthesise marketing data, information, and theories for marketing decision-making

    Problem solving

    Use marketing technology to generate Marketing solutions to complex, real-world problems

    Self-management

    Not explicitly addressed as a learning outcome in this award

    Teamwork

    Not explicitly addressed as a learning outcome in this award

    Global citizenship

    Engage professionally with the social, cultural, and ethical issues that affect marketing globally