MMK751 - Services Marketing
| Year: | 2024 unit information |
|---|---|
| Enrolment modes: | Not offered in 2024. |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Prerequisite: | Nil |
| Corequisite: | MBA704/MBR704 or MBA720 or MPK732/MPT732 |
| Incompatible with: | Nil |
| Study commitment | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
| Scheduled learning activities - campus | 1 x 3 hour on-campus (livestreamed) seminar (recordings provided) each week.
|
| Scheduled learning activities - online | 1 x 3 hour recorded seminar each week. |
Content
Services represent an important and growing contribution to most economies in the world. Moreover, it might surprise you that even historically goods-dominant organisations are increasingly morphing into service organisations. As service organisations currently employ around 80 per cent of all Australian workers, it is highly likely that you will work for a service organisation at some time during your career.
Service organisations differ in many important respects from goods-based organisations, requiring a distinctive approach to planning and implementing marketing strategy. As such, this unit builds on Marketing Management by providing an understanding of the challenges inherent in marketing and delivering service excellence and gives you theoretically grounded tools and strategies to practically address these challenges.
Hurdle requirement
Hurdle requirement: Achieve at least 50% of the marks available on the end-of-unit assessment to evidence a minimum proficiency in the aligned discipline learning outcomes included in this unit.Unit Fee Information
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