MMK751 - Services Marketing

Year:

2021 unit information

Enrolment modes: Trimester 1: Burwood (Melbourne), Cloud (online)
Credit point(s): 1
EFTSL value: 0.125
Prerequisite: Nil
Corequisite: MBA704/MBR704 or MBA720 or MPK732/MPT732
Incompatible with: Nil
Study commitment

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus

11 x 3 hour class/seminar weekly (livestreamed synchronously with recordings provided)

Scheduled learning activities - cloud (online)

11 x 3 hour class/seminar weekly (livestreamed synchronously with recordings provided)

Content

Services represent an important and growing contribution to most economies in the world. Moreover, it might surprise you that even historically goods-dominant organisations are increasingly morphing into service organisations. As service organisations currently employ around 80 per cent of all Australian workers, it is highly likely that you will work for a service organisation at some time during your career.

Service organisations differ in many important respects from goods-based organisations, requiring a distinctive approach to planning and implementing marketing strategy. As such, this unit builds on Marketing Management by providing an understanding of the challenges inherent in marketing and delivering service excellence and gives you theoretically-grounded tools and strategies to practically address these challenges.

Hurdle requirement

Hurdle requirement: achieve at least 50% of the marks available on the examination

Unit Fee Information

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