Bachelor of Commerce

Marketing

Campuses

Burwood (Melbourne), Waterfront (Geelong), Online


Unit set code

MN-M30008^


Aim:

This minor focusses on developing discipline knowledge and industry-relevant practices in marketing. There is a strong focus on industry-relevant insights, the latest marketing practices, future market trends and strategy development in an ever-changing business landscape. The knowledge and skills developed within the marketing minor are complementary to anyone looking to better understand drivers to successful business outcomes.


Units

MMK101Marketing Fundamentals

plus 3 units from:

MMK251Services Marketing

MMK266Consumer Behaviour

MMK295Integrated Marketing Communications in the Digital Age

MMK368Business Marketing

^ Students undertaking the Marketing major (MJ-M30040) cannot undertake the minor in Marketing.