Marketing

MINOR

Key information

Campuses

Burwood (Melbourne), Waterfront (Geelong), Cloud (online)

Unit set code

MN-M30008^

Aim:

This minor focusses on developing discipline knowledge and industry-relevant practices in marketing. There is a strong focus on industry-relevant insights, the latest marketing practices, future market trends and strategy development in an ever-changing business landscape. The knowledge and skills developed within the marketing minor are complementary to anyone looking to better understand drivers to successful business outcomes, irrespective of which sector a business may sit within.

Explore units

Units

plus 3 units from:

  • Services Marketing MMK251
  • Consumer Behaviour MMK266
  • Integrated Marketing Communications in the Digital Age MMK295
  • Business Marketing MMK368
  • ^ Students undertaking the Marketing major (MJ-M30040) cannot undertake the minor in Marketing.