Key information

Campuses

Burwood (Melbourne), Waterfront (Geelong), Online

Unit set code

MN-M30008^

Aim:

This minor focusses on developing discipline knowledge and industry-relevant practices in marketing. There is a strong focus on industry-relevant insights, the latest marketing practices, future market trends and strategy development in an ever-changing business landscape. The knowledge and skills developed within the marketing minor are complementary to anyone looking to better understand drivers to successful business outcomes.

Explore units

Marketing Fundamentals

plus 2 units from:

Services Marketing
Consumer Behaviour
Brand Management *
Integrated Marketing Communications in the Digital Age

plus 1 unit from:

Marketing Insights
Business Marketing
Business Ethics

^ Students undertaking the Marketing major (MJ-M30040) cannot undertake the minor in Marketing.

* MMT code denotes the study tour version of the unit.

Students are advised to review the unit prerequisites to ensure they meet the requirements for each unit in the minor sequence.