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Prof David Marshall

STAFF PROFILE

Position

Chair In New Media, Communication And Cultural Studies

Faculty

Faculty of Arts and Education

Department

SCCA Arts & Ed

Campus

Melbourne Burwood Campus

Qualifications

Doctor of Philosophy, McGill University, 1993
Master of Arts, Simon Fraser University, 1985
Bachelor of Arts, University of Western Ontario, 1981

Biography

Professor Marshall is a Research Professor and holds a Personal Chair in New Media, Communication and Cultural Studies at Deakin University. Professor Marshall has published widely in two areas: the public personality/celebrity and new media culture. His books include Companion to Celebrity (2015), Celebrity and Power (1997; second edition, 2014), Fame Games (2000), Web Theory (2003), New Media Cultures (2004), and The Celebrity Culture Reader (2006).

Professor Marshall has been a keynote speaker at many international conferences as well as interviewed for articles and many broadcast media programs from CNN, FoxNews, BBC, and the ABC/Radio National to the Sydney Morning Herald, New York Times and the Toronto Star.  His previous academic positions have been at Northeastern University in Boston, the University of Queensland in Brisbane, and Carleton University in Ottawa along with visiting positions at New York University, York University and Karlstad University.  He is also Visiting Distinguished Foreign Expert in the School of Journalism and Communication at Central China Normal University (CCNU) in Wuhan China.

His current writing and research has focused on some key areas in contemporary popular culture: he has been developing the idea of ‘Persona Studies’, where the presentation of the public self has expanded well beyond celebrity culture via particularly online forms: it now structures and patterns reputation and value across many professions and through many recreational and leisure pursuits. He has developed three related concepts to help explore this change in contemporary culture: presentational media, the intercommunication industry, and the personalization complex.  Forthcoming books include: Promotional Vistas (Palgrave, 2016), Contemporary Publics (2016), and Persona Studies:  Celebrity, Identity and the transformation of the public self (Palgrave), and Persona in formation (Minnesota, Forerunner Series, 2016).  He is also the founder of the Persona Studies Journal and M/C.  His personal blog can be found at: www.pdavidmarshall.com and lists many of most recent keynotes and public addresses that he has given around the world.

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Research interests

My research interests have focused on two areas: the public personality (which includes studies of celebrities, stars, public leaders and moments of fame and infamy); and the study of new media and the various forms of communication that have become elemental to contemporary life through new media. My recent work is connecting these two areas  and developing "persona studies", where the presentation of public versions of the self has become generalized through online culture. This research studies reputation and the predominant  recognition culture that pervades our uses of social media. Connected to this work is the development of new concepts to describe this changed contemporary world. These include concepts such as Intercommunication, representational media, presentational media, and micro-publics. Persona studies is an exploration across professions, activities and practices of how individuals now present themselves publicly and build reputations and value in the newly unstable world of work and leisure. 

Units taught

ALC314 Advertising: Designing Desires

Knowledge areas

Media and Communication

New Media

Cultural Studies

Online Culture

Persona Studies

Celebrity Culture

Leadership Studies

Expertise

Persona, Persona Studies, Public Personalities, Celebrity, Popular Culture, The Link Between Popular and Political Culture, New Media, Online Culture, Public Persona, Stardom, Social Media, Links between Media Forms, Leadership Studies, Reputation, Self-branding, Advertising and Promotional Culture, Communication, The Attention Economy, Representational Media, Presentational Media, Intercommunication.

Media appearances

Professor Marshall has been a keynote speaker at many international conferences as well as interviewed for articles and many broadcast media programs from CNN, FoxNews, BBC, and the ABC/Radio National to the Sydney Morning Herald, New York Times and the Toronto Star.

Research groups

Persona, Celebrity, Publics (PCP) Research Group

Projects

The focus of my current research is on Persona Studies, where the public presentation of the self in both professional and leisure activities has become normalised in contemporary culture via social media in particular.  This work has led to research related to the academic persona and reputation, the artistic persona, the sports persona, the gamer persona, the political persona, and the institutional persona and is designed to explore  these and other areas over the next five years. It is closely related to my past and current work on celebrity and contemporary culture and how celebrity culture structures power and influence, reputation and prestige.

The development of the public self and my research on persona emerges from  what I call "presentational media" and the related shift  in cultural value from representational media forms such as film and television. Presentational media identifies how the individual is now further engaged in the production, exhibition and communication of media and the decline in the power of representational media to embody the culture and the polity. The focus of my research into the expansion of presentational media is related to  "intercommunication" - that is, the regular transposition of mediated forms into patterns of interpersonal communication. Intercommunication is a term that best describes the new blending of media and interpersonal forms of communication.

Publications

Filter by

2017

Music/image and the cusp-persona: the child/adult public persona of child celebrities

P Marshall

(2017), pp. 184-193, Childhood and celebrity, Abingdon, Eng., B1

chapter

Kommodifizierung von celebrity: industrialisierte agency und ihr wert in der gegenwärtigen aufmerksamkeitsökonomie

P Marshall

(2017), Vol. 16, pp. 49-60, ZfM: zeitschrift für medienwissenschaft, Zuerich, Switzerland, C1

journal

The bridge of the human brand

P Marshall

(2017), pp. 1-4, Becoming brands: celebrity, activism and politics, Toronto, Canada, B1

chapter

Productive consumption: agency, appropriation and value in the creative consuming of David Bowie

P Marshall

(2017), Vol. 31, pp. 564-573, Continuum: journal of media & cultural studies, Abingdon, Eng., C1

journal
2016

Exposure: the public self explored

P Marshall

(2016), pp. 497-517, Companion to celebrity, Chichester, Eng., B1

chapter

Introduction: celebrity intersections

P Marshall, S Redmond

(2016), pp. 1-13, A companion to celebrity, London, Eng., B1

chapter

Celebrity value

P Marshall

(2016), pp. 155-159, Companion to celebrity, Chichester, Eng., B1

chapter

Celebrity screens/technologies of celebrity

P Marshall

(2016), pp. 289-293, Companion to celebrity, Chichester, Eng., B1

chapter

Celebrity identification

P Marshall

(2016), pp. 457-461, Companion to celebrity, Chichester, Eng., B1

chapter

When the private becomes public: commodity activism, endorsement, and making meaning in a privatised world

P Marshall

(2016), pp. 229-245, Contemporary publics: shifting boundaries in new media, technology and culture, Basingstoke, Eng., B1

chapter

The celebrity persona pandemic

P Marshall

(2016), Minneapolis, Minn., A1

book

Political persona 2016 - an introduction

P Marshall, N Henderson

(2016), Vol. 2, pp. 1-18, Persona studies, Burwood, Vic., C1

journal

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P Marshall

(2016), Vol. 26, pp. 137-160, Logos - philosophical and literary journal, Moscow, Russia, C1

journal
2015

Intercommunication and persona: the intercommunicative public self

P Marshall

(2015), Vol. 10, pp. 23-31, International journal of interdisciplinary studies in communication, Champaign, Ill., C1

journal

Making intellectual room for persona studies: a new consciousness and a shifted perspective

P Marshall, K Barbour

(2015), Vol. 1, pp. 1-12, Persona studies, Melbourne, Vic., C1

journal

Monitoring persona: mediatized identity and the edited public self

P Marshall

(2015), Vol. 28, pp. 115-133, Frame: journal of literary studies, Utrecht, The Netherlands, C1

journal

Persona as method: exploring celebrity and the public self through persona studies

P Marshall, C Moore, K Barbour

(2015), Vol. 6, pp. 288-305, Celebrity studies, Oxford, Eng., C1

journal

Situating public intellectuals

P Marshall, C Atherton

(2015), pp. 69-78, Media International Australia, Brisbane, Qld., C1

journal

Understanding the emerging contemporary public intellectual: Online academic persona and The Conversation

P Marshall

(2015), pp. 123-132, Media international Australia incorporating culture and policy: quarterly journal of media research and resources, Brisbane, Qld., C1

journal

Real/reel politics and popular culture

S Totman Marshall, P Marshall

(2015), Vol. 6, pp. 603-606, Celebrity studies, London, Eng., C1

journal

The genealogy of celebrity

D Marshall

(2015), pp. 15-19, Companion to celebrity, London, Eng., B1

chapter
2014

Seriality and persona

P Marshall

(2014), Vol. 17, pp. 1-10, M/C journal : a journal of media and culture, Brisbane, Qld., C1

journal

Persona to persona studies

K Barbour, P Marshall, C Moore

(2014), Vol. 17, pp. 1-6, M/C journal : a journal of media and culture, Brisbane, Qld., C1

journal

Introduction: celebrity in the digital era: a new public intimacy

P Marshall

(2014), pp. xi-lxvi, Celebrity and power: fame in contemporary culture, Minneapolis, Minn., B1

chapter
2013

Persona studies: mapping the proliferation of the public self

P Marshall

(2013), Vol. 15, pp. 153-170, Journalism : theory, practice and criticism, London, England, C1

journal

Personifying agency: the public-persona-place-issue continuum

P Marshall

(2013), Vol. 4, pp. 369-371, Celebrity studies, Abingdon, Eng., C1

journal

The promotion and presentation of the self : celebrity as marker of presentational media

P Marshall

(2013), pp. 427-438, Media studies reader, New York, N.Y., B1

chapter
2012

The academic online: constructing persona through the world wide web

K Barbour, D Marshall

(2012), Vol. 17, pp. 1-20, First monday, Bridgman, Mich., C1

journal
2011

Visual networking : keeping television on the box

T Cinque, D Marshall

(2011), pp. 128-140, Record of the Communications Policy and Research Forum 2011, Sydney, N.S.W., E1

conference

Newly mediated media : understanding the changing internet landscape of the media industries

P Marshall

(2011), pp. 406-423, The handbook of internet studies, Boston, Mass., B1

chapter

The intercommunication challenge : developing a new lexicon of concepts for a transformed era of communication

P Marshall

(2011), pp. 1-25, ICA 2011 : Proceedings of the 61st Annual ICA Conference, Boston, Mass., E1

conference
2010

The promotion and presentation of the self : celebrity as marker of presentational media

P Marshall

(2010), Vol. 1, pp. 35-48, Celebrity studies, Oxon, England, C1

journal

The specular economy

P Marshall

(2010), Vol. 47, pp. 498-502, Society, New York, N. Y., C1

journal

Mediating the Olympics

P Marshall, B Walker, N Russo

(2010), Vol. 16, pp. 263-278, Convergence, London, England, C1-1

journal
2009

Screens : television's dispersed 'broadcast'

P Marshall

(2009), pp. 42-50, Television studies after TV : understanding television in the post- broadcast era, London, England, B1

chapter

New media as transformed media industry

D Marshall

(2009), pp. 81-89, Media industries: history, theory and method, Oxford, England, B1

chapter

Intimately intertwined in the most public way - celebrity and journalism

D Marshall

(2009), pp. 19-29, Journalism: critical issues, Berkshire, England, B1

chapter

An exploration of the impact of celebrity on the HIV/AIDS pandemic

C Noland, P Marshall, G Goodale, H Schlecht

(2009), Vol. 1, pp. 194-210, Journal of health & mass communication, Spokane, W.A., C1-1

journal

L'hyperindividu

P Marshall

(2009), pp. 1-3, 100,000 years of beauty, Paris, France, B1

chapter
2008

Publish

D Marshall, P Mitchell

(2008), Vol. 11, M/C : a journal of media and culture, Brisbane, Qld., C1-1

journal

The cinematic apparatus and the construction of the film celebrity

D Marshall

(2008), pp. 1119-1139, Cultural studies : an anthology, Malden, Mass., B1-1

chapter
2007

The meaning and significance of celebrity?

G Turner, F Bonner, D Marshall

(2007), pp. 141-148, The tabloid culture reader, Maidenhead, England, B1-1

chapter
2006

New media - new self : the changing power of celebrity

D Marshall

(2006), pp. 634-644, The celebrity culture reader, New York, N.Y., B1-1

chapter

Editor's introduction

D Marshall

(2006), pp. 1-15, The celebrity culture reader, New York, N.Y., B1-1

chapter

The meanings of the popular music celebrity : the construction of distinctive authenticity

D Marshall

(2006), pp. 196-222, The celebrity culture reader, New York, N.Y., B1-1

chapter

The celebrity culture reader

D Marshall

(2006), New York, N.Y., A1-1

book

Video and computer gaming

D Marshall

(2006), pp. 258-273, The media and communication in Australia, Crows Nest, N.S.W., B1-1

chapter

Computer games

D Marshall

(2006), pp. 279-300, The media and communications in Australia, Crows Nest, N.S.W., B1-1

chapter
2005

The changing indiscretions of the public personality : new media, celebrity and intellectual property

P Marshall

(2005), pp. 1-1, Celebrity culture : an interdisciplinary conference, Ayr, Scotland, E1-1

conference
2004

New media cultures

D Marshall

(2004), London, U. K., A1-1

book

Who are you : the significance of the public personality

P Marshall

(2004), Persona : conceptualizing the terrain of the public subject at the 2nd Annual Cultural Studies Association 2004, Boston, Massachusetts, E1-1

conference
2003

Web theory : an introduction

R Burnett, P Marshall

(2003), London, England, A1-1

book
2002

The new intertextual commodity

D Marshall

(2002), pp. 69-82, The new media book, London, England, B1-1

chapter
1997

Celebrity and power : fame in contemporary culture

P Marshall

(1997), Minneapolis, Minn., A1-1

book

Funded Projects at Deakin

Industry and Other Funding

Youth and Communication of risk: developing connection

Prof David Marshall, Dr Chris Moore, A/Prof Nina Weerakkody, Mr Ross Monaghan

  • 2012: $4,984

Persona Research Development Project with CCNU

Prof David Marshall

  • 2016: $10,000
  • 2015: $11,392

Other Funding Sources

TrISMA - Tracking Infrastructure for Social Media Analysis

A/Prof Axel Bruns, A/Prof Jean Burgess, Dr John Banks, Mr Dian Wirawan Tjondronegoro, A/Prof Alexander Dreiling, Prof John Hartley, Dr Tama Leaver, Dr Anne Aly, Dr Timothy Highfield, Dr Rowan Wilken, A/Prof Ellie Rennie, Dr Dean Lusher, Prof Matthew Allen, Prof David Marshall, A/Prof Kristin Demetrious

  • 2016: $20,595
  • 2015: $35,819

Supervisions

Principal Supervisor
2015

Allison Maplesden

Thesis entitled: Toxic Celebrity

Doctor of Philosophy, School of Communication & Creative Arts

Kim Barbour

Thesis entitled: Finding the Edge: Online persona creation in fringe art-forms

Doctor of Philosophy, School of Communication & Creative Arts

2014

Lovie Edwin Seru

Thesis entitled: The Communication of Diabetes' Health Campaign Information in Remote Botswana.

Doctor of Philosophy, School of Communication & Creative Arts

Associate Supervisor
2015

Gorkem Acaroglu

Thesis entitled: The Status and Function of Inanimate 'Object-Actors' in Cyborg Theatre

Doctor of Philosophy, School of Communication & Creative Arts

Meylani Yo

Thesis entitled: From Exclusion to Agency in Papua: Pagar Adat Papua (the Papuan Customary Framework) as a Culture-Centred Approach to HIV and AIDS Communication

Doctor of Philosophy, School of Communication & Creative Arts